ENHANCED PRODUCTIVITY
AVID LAUNCHES SOFTWARE-ONLY AVID DS
NEW HIRES FOR SALES TEAM Avid has recruited Daniel Pell as sales manager for the UK, Ireland and Israel, where he will oversee the sale of Avid’s Enterprise solutions. Pell joins Avid from Microsoft. Meanwhile, Alex Keane (pictured), formerly at Mediaspec and Digidesign joins Avid as territory account manager, video for UK and Ireland. He aims to expand Avid’s relationships with its reseller channel. Finally, Lizzie Johnston, previously at Microsoft, takes the role of inside sales specialist to support the UK Enterprise sales team.
NEW SHARED STORAGE FLEXIBILITY WITH ISIS 5000
Avid is shipping a software-only version of its all-in-one visual effects, finishing and conforming solution – Avid DS 10.5. It offers support for full DI workflows for Red, 2K, 4K, DPX and ArriRaw projects, compositing and paint toolsets for high-end graphics and colour work, and integration with Avid ISIS shared storage and Interplay production management solutions. “We’ve taken all the greatness of DS and delivered it in a software-only solution that empowers customers – from boutiques to large post houses – with a faster, more affordable way to finish television and film projects,” said Chris Gahagan, vp of products at Avid. “We’ve also opened up DS to include support for more of the industry’s leading formats, giving our customers greater workflow flexibility and the best offline to online finishing solution.” Among the feature set are all-in-one graphics and compositing capabilities that help speed project turnaround by eliminating the need to toggle between software applications to render media. It offers full 2K playback or HD RGB 4:4:4 proxies for precise colour correction and data management of effects and titles, making it ideal for finishing television projects. There’s support for the REDRocket accelerator card, meaning increased power for transcoding and the ability to render from any resolution, as well as increased access to the full creative toolset of AVX2 effects, to streamline workflow. Avid DS 10.5 comes with a copy of Media Composer 5 as standard. Pricing begins at £5,450 for educational institutions and £7,800 for professional licenses.
create N EWS
PRO TOOLS HD SERIES PRODUCTS A series of new products have been launched to further enhance the Pro Tools|HD digital audio workstation. HEAT (Harmonically Enhanced Algorithm Technology) software (pictured) adds realistic vintage analogue sounds to the Pro Tools mixer, via a single global control. Meanwhile, new HD I/O, HD OMNI and HD MADI interfaces support numerous analogue and open digital formats for audio recording, mixing and playback.
Avid is aiming a new shared storage solution, the ISIS 5000, at post production facilities in need of a flexible, scalable means of accommodating changing business needs. Priced from £29,600, the unit is built upon proven ISIS storage technology installed in more than 700 companies, but is designed to address the specific needs of companies requiring 40 or fewer client connections.
The ISIS 5000 shared storage solution offers support for an end-to- end Avid workflow, as well as being fully tested and qualified with Apple Final Cut Pro. The ISIS file system is optimised for digital media file sharing and enhances collaborative workflows by delivering centralised media access with guaranteed real- time performance.
With streamlined administration, Ethernet connectivity and real-time storage resizing (FlexDrive), the Avid ISIS 5000 is available in a 32TB or 64TB switched configuration, as well as a ‘direct connect’ configuration. All configurations support both Mac and PC clients and include 40 seat licenses with either one or three years of Avid Priority or Avid Uptime support.
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