WELCOME TO CREATE... THE EDITOR
From live events to picture post, audio post, music production and more, Avid is continually at the heart of the action. This issue of Create showcases how putting Avid at the centre of your production helps ensure the smooth running of even the most ambitious TV series, pop promo, commercial or feature.
Included here is a who’s who of the boldest large-scale recent TV productions – from The Apprentice and Deal or No Deal to the History Channel’s America: The Story of US. They’re unified by their use of Avid to manage seemingly endless hours of rushes and cut down huge shooting ratios to produce the perfectly formed productions we see on TV. Create also uncovers an intriguing piece of sound design for C4’s Inside Incredible Athletes, which required a ballet dancing horse to be recreated in post. Elsewhere, famed music engineer Gaëtan Schurrer guides us through how Jeff Wayne’s War of the Worlds made it onto the stage. And Create also squeezes in a roundup of the latest Avid product releases, editing tips, editor profiles and a two-page feature revealing the many benefits of going file-based. I hope you enjoy reading it all.
04 NEWS
The latest Avid product and people news Avid launches a software-only version of Avid DS, a version of Pro Tools HD running on computer CPU power and a new, affordable shared storage solution, the ISIS 5000
06 GALLERY
A pictorial showcase of new productions using Avid Create’s round-up of Avid-using projects includes Sky 1/Sky HD’s Fat Families, the stereoscopic ad Rainforest Rescue and Scissor Sisters’ colourful Any Which Way promo
09 STORIES
Moving Image The History Channel’s America: The Story of US, C4’s Deal or No Deal and Seven Days, BBC1’s The Apprentice and CBBC’s Escape From Scorpion Island Audio ITV1’s 71 Degrees North and Joe Maddison’s War and C4’s Inside Incredible Athletes Live events
Managing the audio on the stage version of Jeff Wayne’s War of the Worlds News/Enterprise
Global news operation Reuters on why Avid iNEWS 3.1 is its system of choice 20
EDITING TALENT Advice from Avid editors and profiles of outstanding editing personnel Handy hints from experienced editors for getting the most out of Avid editing products, profiles of two up and coming editors and Evolutions’ senior editor Nick Griffiths
23 27 FILE-BASED WORKFLOW
How various productions have benefited from going tapeless Pippa Considine reveals how file-based workflows have revolutionised production
AVID PRODUCTS Pro Tools|HD Native
All the key features and functionality of Avid’s recently launched Pro Tools HD product
create Sound & picture production
EDITOR JAKE BICKERTON CONTRIBUTORS ADRIAN PENNINGTON, ANDY JONES, DAVID WOOD, MICHAEL BURNS, PIPPA CONSIDINE ART DIRECTOR CHARLOTTE CRIPPS COMMERCIAL MANAGER KATE DINWOODIE AVID PARTNERS CHARLOTTE DAWSON, DAWN EGERTON, LOUISE WELLS, JON SHORT TELEVISUAL MEDIA (UK) LTD MD JAMES BENNETT FOR MORE INFORMATION ON ALL AVID PRODUCTS VISIT WWW.AVID.COM/US/PRODUCTS PRINTED IN ASSOCIATION WITH TELEVISUAL MEDIA (UK) LTD. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE PRIOR CONSENT OF THE PUBLISHER. © AVID/TELEVISUAL MEDIA (UK) LTD 2010
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