> THE MARKETING INSTITUTE
Message from the Marketing Institute of Ireland Marketing has a central role in economic recovery
ity is not just an engine for individual firms – it can provide the entire nation with a critical competency with which to compete globally. One of the key strategic platforms of our recovery is the develop-
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ment of the so-called smart economy. Cultivating innovation is seen as an integral part of this task, and innovation is at the heart of cur- rent thinking among forward-looking marketing leaders. In recogni- tion of this, the Marketing Institute of Ireland is putting the spotlight on innovation in many of our current activities. The theme of the 31st National Marketing Conference on 3
November isMarketing Innovation for 2011. Andwe are nowlaunch- ing our commentary on Ireland’s Science, Technology and Innovation
hile it’s going to take significant time to rec- tify our public finances,we cannot let up on the ongoing task of building our competi- tiveness at the level of the overall economy, and at the level of the individual business that, as marketers, we are charged with protecting and growing.Marketing capabil-
(STI) strategy, which is essential reading for anyone with an interest in the develop- ment of our smart economy. This is a time for ensuring that market-
ing is operating at full throttle for Irish firms.We are seeing strong numbers par- ticipating at Institute events, with atten- dances reflecting the relevance of the subject matter and the quality of the speakers. Our educational activity is intensifying, with the recent successful
launch of our new Postgraduate Diploma in Management and Marketing, which is running at Dublin Institute of Technology (DIT) in Aungier Street. Our highest qualification, the Executive MSc in Marketing, also running at DIT, is now recruiting for a January 2011 start – see details at
www.mscmarketing.ie. As always, you’ll find our latest news on our MIIWeb TV channel ,
which is available on the homepage of our website:
www.mii.ie. Tom Trainor, chief executive,Marketing Institute of Ireland
Why should YOU be part of the Marketing Institute of Ireland?
Build your personal network Talent alone will not assure your future in today’s economy. And even the latest training and qualifi- cations will be insufficient. No mat- ter how competent, dedicated or self-reliant you are, you can’t do it alone. Every outstanding achiever has created and nurtured a net- work of contacts. Your membership can provide you with a means to build your own network.
Sharpen your marketing skills The Institute offers an extensive range of marketing qualifications and training courses tailored to all levels, from young marketing gradu- ates establishing their careers, up to experienced senior business leaders at executive level. Delivered by sea- soned professionals, courses range from e-marketing to brand manage- ment, and from salesforce manage- ment to media-handling skills.
Manage your marketing career Managing your career in the 21st century requires your total focus, and membership of the Institute will give you a head start. By using your membership, you will make the right contacts, become known in the senior marketing community, stay abreast of the major issues of the day, and ensure that your skills are aligned with what businesses require from marketing professionals.
Have your voice heard As individuals we are weak, but as a group marketing people can speak with a strong voice. Through your membership of Ireland’s pro- fessional body for marketing, you are playing your part in having your voice heard by the broader business community and by policy-makers in Ireland. This is essential if we are to have influence in matters that affect our profession and our businesses.
JOINING THE MARKETING INSTITUTE Membership of The Marketing Institute may be obtained through one of two routes: The Qualification Route: Requires a recognised marketing qualification and at least two years of practical experience in some area of marketing. The Experience Route: Requires at least five years of approved experience in management of some aspect of marketing. If you aren’t sure if your qualifications or experience meet the criteria for full membership at this time, please call Rose Ellen Kavanagh at our membership desk (+353 1 2160158), who will advise you on how best to proceed.
The process of joining is easy – just visit
www.mii.ie/join.
8 Marketing Age Volume 4 Issue 3 2010
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