> WORD FROM THE WISE


Damian Devaney tells Grainne Rothery why he thinks strategic marketing has a pivotal role to play in helping Ireland get back on track


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y any standards, Damian Devaney has had an impressive marketing career to date, working with some of the most high-profile brands in the Irish market- place, including O2, Coca-Cola, Guinness and Baileys. The former Marketing Institute of Ireland chairman nowfinds himself at something of a crossroads, but having spent some time planning for it, it’s a junction he says he’s very happy to be at. When we meet, Devaney has just completed a three-year stint as marketing


director at O2 Ireland and he’s planning a two to three-month sabbatical to take stock of his experience and learning to date. “I feel I want to consolidate all the


18 Marketing Age Volume 4 Issue 3 2010


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