IN BRIEF News round-up


MetroHeraldand Digital Reach Group (DRG) have announced a partnership that will see the newspaper providing its advertis- ers with the facility to include quick response (QR) codes as part of their print campaigns.


TheIrishSunand IrishNewsoftheWorldhave been named as the media sponsors of the Premier League on RTÉ.


 Following a pitch involving a number of agencies, Publicis D has been awarded the direct marketing account for Barnardos.


 Spirits company William Grant & Sons, which purchased C&C’s portfolio of Irish spirits and liqueur brands in July for €300m, has set up a new global marketing office in Dublin.


 Glanbia Consumer Foods is to continue its sponsorship of the RTÉ weather bulletin for a further two years.


 Toyota Ireland has extended its sponsorship with Munster Rugby until June 2013, in a deal worth €5.75mover three years.


 Cadbury Ireland has launched a marketing initiative that will involve a €15m spend over two years and will include sponsor- ship, advertising, digital, PR, events, CSR and sales promotion.


 Mobile operator 3 Ireland has become the primary sponsor of the Irish national football team as well as all international squads in a four-year agreement worth over €7.5m.


 Specsavers is sponsoring the Ladies Gaelic Football Association referees in a new two-year deal.


GONE BUT NOT FORGOTTEN


LINDA GILLETT Our friend and colleague Linda Gillett passed away on 23 June, 2010. As overall production editor


at


Whitespace, and most recently as the first online editor of Businessandleadership.com, Linda’s contribution to all of our publications, including Marketing Age, was immeasur- able. She was intelligent, talented, creative, witty, generous and courageous – the list could go on and on. It was a privilege to know Linda and her legacy of professionalism and friendship will always remain among those of us who were lucky enough to work with her.


MARKETERS CHALLENGED TO MEET RAISED EXPECTATIONS –


JOHN A MURRAY The marketing profession mourns the loss of John A Murray, who died on 22 September, 2010. John was Professor of Business Studies at Trinity College Dublin, and a former president of the Marketing Institute of Ireland. A distinguished academic, he had published over 150 books and journal articles on marketing.


ACCENTURE Marketing professionals responsible for driving corporate growth are being impeded by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture, ‘Onward and Up – How Marketers Are Refocusing the Front Office for Growth’. It also found that marketers today are increasingly challenged by their organisations’ customers, who are looking for greater value, quality and service. The 400 senior marketing executives surveyed for the study across Australia, Canada, China, France, Germany, India, Japan, the UK and the US said their top strategic objectives are to improve operational efficiency, increase profitability and respond effectively to change. The barriers they need to overcome to achieve the objectives include: inefficient business practices (21pc of respondents), inad- equate funding or other resources (17pc), insufficient integration with other business functions (15pc), a lack of required skills (13pc) and lack of access to the customer data they need (6pc).


VINNIE DOYLE Widely regarded as one of Ireland’s newspaper legends and journalistic icons, Vinnie Doyle died on 21 September. After beginning his career with the Irish Press in 1958, Vinnie was editor of the Evening Herald from 1977 until 1981, when he took over as editor of the Irish Independent, a posi- tion he held until his retirement in 2005. He was known for his hands-on style and is credited with leading the Irish Independent through a period of great change, both in the newspaper and in the country.


Volume 4 Issue 3 2010 Marketing Age 17


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