NETWORKING A DIRECT APPROACH


The An Post DirectMarketing AwardsWinners Breakfast was held in the Guinness Storehouse during June, when almost 100marketers turned out to hear the insights and secrets fromsome of the winners of the awards inMay. Bord Gáis Energy’s Nicky Doran and GeoffMcGrath of RMG Target spoke about why ‘The Big Switch’ won for Best Integrated Campaign. Estelle Gorby of Acorn


Marketing explained why Eircomwon in the Best New Product or Service Launch category, while Ciaran O’Reilly of Refresh talked about the Unicef ‘Our Symbol of Hope’ campaign, which won Best Charity. Finally, David O’Sullivan of Ignition and David Shirley of FitzwilliamCasino and Card Club spoke about why their campaign won in the Best First Time Use category.


Karen Clarke, Permanent TSB; Damien Murray, An Post; and Hailey Kierse, Permanent TSB


Leanne Papaioannou, Chilli Pepper Marketing; Alex Gibson, The Persuaders; and Veronica Canning from Veronica Canning & Associates


Volume 4 Issue 3 2010 Marketing Age 65


Gary McLoughlin, Dialogue, and Finabarr Hayes, Javelin


Geoff McGrath, RMG Target; David O’Sullivan, Ignition; Amie Peters, An Post; David Hickson, Fitzwilliam Institute & Casino; Estelle Gorby, Acorn Marketing; and Ciaran O’Reilly, Refresh


Geoff McGrath, RMG Target; Amie Peters, An Post; and Nicky Doran, Bord Gáis Energy


Liz Calahane and David Stears, RR Donnelley


Noelette Murphy, O2; Peter Gallagher, An Post; and and Lisa McLoughlin, O2


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