Fromtalent upheaval to turfwars, Irish radio has had an interesting time of late, and the industry needs to focusmore than ever on retaining its commercial vibrancy,writes PeterMcPartlin


in associationwith


MEDIAWATCH


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It’s rare to read a eulogy to a particular media channel in a national newspaper, competing for similar audience and advertiser patronage. It’s more surprising to find it in the health supplement of that same newspaper. But in July this year, a long piece outlining the virtues of radio, penned by Dr Marie Murray, a director of psychology from UCD, appeared in The Irish Times.


Volume 4 Issue 3 2010 Marketing Age 41


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