RETAILBIZ: JOHN DALY’S PROSTROKE GOLF 54 MCV 17/09/10
WWW.MCVUK.COM
Move-compatible John Daly’s ProStroke Golf tees off on PS3, Xbox 360 and PC…
by Dominic Sacco
PINK STRIPEY trousers, polka dots and chequered shorts – if these kind of clothes have been made, chances are pro golfer John ‘The Lion’ Daly has worn them.
The star of sports title John Daly’s ProStroke Golf is the two- time major winning sportsman, famous for his colourful character and outlandish fashion sense, as well as his sports skills and powerful golf drives. Like Daly, O-Games is setting
itself apart from the competition, instead with its innovative gameplay system, tutorials and PlayStation Move compatibility out of the box. O-Games’ CEO Jim Scott tells MCV: “We have high expectations for the
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product due to the quality and the solid feature set on offer.
“Combine this with the strong market for golf games, the launch of PlayStation Move, the Ryder Cup and the Christmas gifting period and we are really excited about the potential that the game has to offer.
With the strong market for golf games and Christmas approaching, we are really excited about this title.
Jim Scott, O-Games
“However, we will not sit back and rest on our laurels – we will ensure we support the game with a solid marketing campaign, driving the message out to consumers over the next couple of months before 2011.”
O-Games is so confident of the title it is delivering its biggest marketing campaign yet (see ‘Swinging to market’).
TEEING OFF John Daly’s ProStroke Golf offers a range of features to attract golf fans, gamers and sporty individuals. Its key offering is the ProStroke Golf control system which allows players to craft their swing technique and shape the perfect shot, just like playing real golf. The ProStroke view gives users a first person
perspective where they can change the position of their feet, open and close the clubface and line up a winning shot. “These ProStroke controls offer the most realistic golfing experience in a video game to date,” adds Scott.
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