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RETAILBIZ: PRO EVOLUTION SOCCER 2011 MCV 17/09/10 53
Superstar Lionel Messi is the face of PES 2011 – which Konami promises is the deepest and most playable football game on the market
GETTING THE CROWD GOING
Konami is pulling PES players and football fans in with a wide- reaching marketing campaign.
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game, removing any AI interference – making for a totally different experience. “Every area of PES 2011 has been overhauled, making for the deepest and most playable football title out there.”
MASTERS OF THE GAME
The series’ popular single-player ‘Master League’ mode is being taken online for the first time in PES 2011. Users can compete with other managers across the internet, with gamers able to bid against each other for the world’s top football players in order to put together the best 11-man squad.
Other improvements include a tweaked difficulty level, new camera angles showing off the revamped graphics engine and – thankfully – an all-new commentary process that promises to provide a less repetitive overview of the action on pitch. The AI
of referees, goalkeepers and defenders also get a boost to ensure matches are as enjoyable and as even as possible. PES 2011 boasts over 1,000 new animations, with little touches such as players limbering up, subtle movements both on and off the ball and a myriad of skillful feints. Users can even customise their own dribbling techniques and map them to the right stick for ease of use. The game features a revamped throw- in system and ‘Become a Legend’ mode – where players can create their own individual star, choose a position and add attributes to help him become an international hero. The Copa Libertadores – South America’s illustrious football competition – also makes its way to PES for the first time. Fans of the series will be pleased to hear that Konami has acquired a number of new official licences for PES
2011, including top club sides such as Bayern Munich. These join the likes of Barcelona, Real Madrid and Inter Milan in the game’s bolstered UEFA Champions Leage and UEFA Europa League modes. With its broad range of gameplay tweaks and additions, Konami is setting itself up for a win with the release of its latest PES game. PES 2011 arrives in stores on October 8th for Xbox 360, PS3 and PC, with Wii, PS2 and PSP versions of the game to follow.
RELEASED: OCTOBER 8 FORMATS: 360, PS3, WII, PC, PSP, PS2 PUBLISHER: KONAMI DEVELOPER: WINNING ELEVEN PRODUCTIONS PRICE: VARIOUS DISTRIBUTOR: OPEN CONTACT: 0208 987 5706
A huge PR print campaign is underway with ads appearing in specialist, online, football and lifestyle publications.
ONLINE Developer interviews, game footage and previews are already in circulation online, and websites will feature banners and PES 2011 micro-sites nearer release.
TV
An advertisement showcasing all new gameplay elements in PES 2011will run on a number of popular TV channels.
RETAIL Konami promises a massive indoor presence with a range of POS materials for retailers, along with bespoke merchandise on offer.
OUTDOOR A poster campaign is primed for the game’s release, raising exposure in cities across the UK.
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