UKIE STRATEGY 18 MCV 17/09/10
BUSINESS SMARTS
The interactive entertainment landscape is changing quickly and our trade body UKIE now represents the
Last week MCVoutlined UKIE’s broad strategy in terms of its interface with Whitehall and the proactive widening of its remit. But the organisation also plans to be loud and proud about the strength of British games firms – and wants to help support emerging businesses grow their operations in the UK games trade. That’s in terms of both external
investment and internal improvement of the business practices within the industry. “I want us to be seen as a
resource for our members on information, resource, statistics, services like Chart-Track data, which is now adding digital data, and offer means for the industry to come together and share ideas, network, and hopefully open up business opportunities,” explained director general Michael Rawlinson.
“A business doesn’t just
succeed through tax breaks, but by being a good business.”
“A key aim for me is the need to
create the right business environment for the whole interactive entertainment industry – that’s what UKIE’s key role is. “I think we’ve got a heritage of
skills, expertise and creativity – but we don’t shout about that enough. “The UK has been a bit too
defensive post-Byron and also on the economic front. Lots of murmurings about the Canadians and ‘We don’t have what they’ve got’ – well, no, we don’t have that, but we’ve got a lot of other things.” Rawlinson says he’s already
formulating a plan that will, in 2011, help strengthen the position of the UK industry on the global stage – and will reveal more in the months to come. As better business practices within the industry, Rawlinson added: “A business doesn’t just succeed through tax breaks, but by being a good business – we’re looking at how we can add ways to help UKIE members understand that and grow their business skills. “And if we don’t offer them
directly, we will help members find out where they can get those skills. This is about building the skills base of the industry – not just production, but management too.”
Over the last few years the interactive industry has been propelled to the front of society, economics and more recently politics – and so the industry has responded to propose
policy, best practice and investment. From this experience we know that we
can create a strong broad-based association to ensure the political, social and economic agendas are even more focused on future growth and success for our amazingly inspirational industry. The Walt Disney Company is proud to
have supported this change and looks forward to playing an active role in UKIE in the future.
Matt Carroll,
Country Director, UK & Ireland, South Africa, Australia & New Zealand, Disney Interactive Studios
The launch of UKIE represents for me the recognition that this industry is undergoing significant change – and this offers
everyone involved in the interactive entertainment industry a chance to get involved in its issues and opportunities. I would encourage everyone who has ideas and strong opinions to get involved in UKIE and help us drive positive growth for all.
Neil Thompson,
General Manager, UK and Ireland, Entertainment & Devices Division, Microsoft
Video games is in people’s DNA today, it is their entertainment medium of choice. Take my firm for
example: we are a content creator, we own our own intellectual property, we seek to exploit it digitally and in a box form. Therefore UKIE speaks for us.
Rod Cousens, CEO,
Codemasters
needs of the entire industry from development to publishing. Warner Bros. Interactive Entertainment is very pleased to be a part of UKIE, as it will undoubtedly be hard-working and forthright in its representation of the interactive industry to media, policy makers, educators and the general public.
Spencer Crossley,
Sales and Marketing Director UK, WBIE UK
This is a golden age of digital entertainment and connected content is king, or queen. The authors, engineers and makers of that content have a unique chance
to work and trade with their consumers in a new way. Just as we all thought that globalisation’s progress towards ‘mass market’ was inexorable, driven by endless research and focus grouping, along came the connected world and small can again be beautiful, and profitable. I am really pleased that UKIE have recognised the sea change, and am looking forward to the opportunities that lie ahead and being part of that UKIE community.
Andy Payne, MD,
Mastertronic Group
WWW.MCVUK.COM
We are very lucky to be involved in an industry that is not only exciting and vibrant, but evolving. Sure we have our ups and downs and things
are not always as we would want, but we have choices: do nothing, complain and stagnate – or take some action and build a better mousetrap. The responsibilities with industry go beyond their own personal agendas. With UKIE we all have the opportunity, whether we are a large or small company, a publisher or a developer, or hopefully a new participant, to make a difference. But to do that you need to get involved. I am excited of what the future
holds for us and hope that UKIE can help everyone in our industry to flourish and grow in the tough times as well as the good.
David Yarnton, General Manager, Nintendo UK
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