RETAILBIZ: PROFESSOR LAYTON AND THE LOST FUTURE 50 MCV 17/09/10
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PROFESSIONAL MARKETING
Professor Layton and the Lost Future will benefit from a wide- ranging Nintendo campaign…
TV
Kicking-off one week prior to release, running up until October 21st, the 20-second TV creative will tease Layton’sLondon debut to both the current fan base as well as newcomers to the series, sparking mass anticipation and pre- orders. This will be used as a driving agent for the 30-second TV ad commencing the week of release and running until November 7th. It will showcase many of the new additions to the game, such as the fresh 165 puzzles that weave seamlessly into the fascinating storyline of Layton’slatest epic. Nintendo will also be re-
promoting the Laytonfranchise in November to continue reaching out to new audiences.
PR To celebrate this blockbuster release Nintendo will be rolling out the red carpet and inviting the public to attend the exclusive premiere of the game at one of London’s most desirable venues on the day of launch.
RADIO An integrated radio campaign will run with one of London’s top stations in conjunction with the Laytonrelease. The promotion will build awareness and will also host competitions driving listeners to find bespoke Laytonbuses and then call in to receive prizes, some of which will be tickets to the premiere on release day.
SAMPLING There will be a London-wide integrated sampling tour that will give people the chance to get their hands on this triple-A title before its release.
POS There will be a full range of POS in- store available to support this blockbuster game.
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