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RETAILBIZ: QUANTUM THEORY MCV 10/09/10 69
“I think games like BioShock and Uncharted prove that shooters which tell a great story – or give player access to an intriguing world – can be very successful indeed, especially when building a franchise.”
QUANTUM LEAP
“We are targeting fans of story-driven shooters,” adds Curley. “We have a lengthy single player mode driven by great characters and an intriguing, mysterious plot. But not every gamer wants to blast through the single player game quickly as a route into the multiplayer. So, of course we have extensive multiplayer modes in there too.
In May last year Koei and Tecmo merged, with CEO Kenji Matsubara previously stressing the expansion of the Western market, and Tecmo Koei’s new focus on it. But it’s difficult for any publisher to find success with new IP. Curley says: “We realise we are entering a competitive genre with a new IP so it’s a real challenge. We have worked closely with High Street and supermarket retailers to provide pre- order incentives such as exclusive playable downloadable characters and t- shirts to our key partners. “Using these initiatives we have managed to achieve great retail coverage for day one and this, coupled with our extensive market campaign, should drive great sell-through.” With its multiplayer modes, unique storyline and co-op style gameplay, Quantum Theory will certainly please fans of third-person shooters, hardcore gamers and fans of Tecmo Koei alike.
MCM EXPOSURE
Tecmo Koei promoted Quantum Theoryat the MCM Expo in London earlier this year. The publisher led its collection of
upcoming games with the title at the convention from May 29th to May 30th. This was the first time gamers were able to get hands-on with Quantum Theoryoutside of the Tokyo Game Show. Tecmo Koei also sold limited edition figurines from its game franchises including Kasumi from Dead or Alive: Paradise.
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