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Rawlinson says: Industry must drop the ‘Woe is us’ attitude
Forget tax breaks – UKIE boss calls for industry pride as new brand goes live by Michael French
UKIE OUTLINED its ambitions to strengthen and unify the UK games industry this week.
And as part of the special unveiling for the association- formerly-known-as-ELSPA’s new ethos and brand identity, director general Michael Rawlinson told MCV that it’s time the UK looked beyond tax breaks in Government relations. Instead, the trade must find positive ways to underline that the games industry is still a global, commercial superpower. “Given the political
environment at the moment we are not going to get those tax breaks in the short term,” said Rawlinson in an interview. “That doesn’t mean we
aren’t going to build the case for them – tax breaks would be very valuable to the industry, support new IP and help grow new and existing companies if they ever made it into the Budget. “But they aren’t coming. So what do we do? Keep saying ‘Woe is us’? Or do we stop and
MCV 10/09/10 5
TOP 10
HALO: REACH 360,
MICROSOFT
2. FORMULA ONE 2010 PS3 ..............................CODEMASTERS
3. FORMULA ONE 2010 360 ..............................CODEMASTERS
4. FIFA 2011 PS3 ..............................................EA
realise the great things we have made in the past, look at the exciting things that we are making now and leading the world on?
“Look at the great cutting edge things in games UK companies have been responsible for. Playfish, Moshi Monsters, LittleBigPlanet… I could go on and on. The UK is not a follower, it’s a leader – we make markets. “Our job as UKIE is to create an environment that attracts overseas corporations to come here and invest, and likewise help UK companies stand on the global stage.” Read the full interview with Rawlinson about UKIE’s new agenda starting on Page 14
UK SOFTWARE SALES MONITOR
Your weekly guide to the UK games software market…
There was a slight blip in sales this week; the UK games market value fell eight per cent to £14.2m, while units slipped five per cent to 727,524 games sold.
Last week benefited from bank holiday offers and the launch of Mafia II, so the drop in sales was largely expected. In fact, it was Mafia IIthat did the business again, taking the No.1 position in the Chart-Track Top 40. New releases Tom Clancy’s HAWX 2made it to No.10, while Metroid: Other Mmanaged No.12.
Spider-Man: Shattered Dimensionsand RUSEare out this week and are sure to break into the charts. But the big hitters arrive next week – Halo: Reachand PlayStation Move.
£14.2m
[WEEKLY MARKET VALUE] Week Ending September 4th 2010
15 12 9 6 3 2K Games’ Mafia II topped the charts again this week 0 £12.4m
676,023 Units
£14.8m
768,783 Units
£14.2m
727,524 Units
Source: ELSPA/ChartTrack and Intent Media Total UK Software Sales
5. PLAYSTATION MOVE MOTION PS3 ..........................................SONY
6. FIFA 2011 360 ..............................................EA
7. PLAYSTATION MOVE STARTER PACK PS3 ..........................................SONY
8. HALO: REACH LEGENDARY ED 360 ..................................MICROSOFT
9. PES 2011 PS3........................................KONAMI
10. PLAYSTATION MOVE NAVIGATION PS3 ..........................................SONY
UKIE will promote the fact Britain is a market leader in the global games industry, says director general Michael Rawlinson
Week ending: September 3rd Source: SHOPTO.NET
Turn to page 79 for more pre-order charts from leading online retailers
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