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NEWS 6 MCV 10/09/10


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Who is gaming’s next video star?


IGN’s UK arm launching six-month search for undiscovered talent to fill new presenter and editorial roles by James Batchelor


A FAR-REACHING search for new video and writing talent is about to begin. IGN’s newest recruitment drive will kick off next month a special competition designed to find undiscovered personalities that will boost its UK team. Most notably, the company is looking for headline presenters – both male and female – to be the UK face of video content on IGN, akin to the US team’s familiar screen icon Jessica Chobot. IGN is also on the hunt for untapped writing talent, with new recruits presented the opportunity to provide editorial content for the company’s leading gaming site.


The aim of the campaign is to find entirely unknown writers and presenters that have yet to make their break in the games industry. The competition will officially start in October and will run until spring next year. It will be open to any wannabe journalists around the UK.


Those applying for the editorial positions will be asked to submit articles to IGN.


IGN’s Simmons (below right) and Chambers (below far right) hope to find new talent that can be established as the UK equivalent of IGN’s US star Jessica Chobot (main)


Presenter applicants will have to create and upload original videos that show off their talents. All entries will be judged by respected figures from around the games industry. “We’re constantly astounded by the number of witty and





GERMAN TRADE show Gamescom has become an official Event Partner of this year’s Games Media Awards, as it continues to strengthen ties with the UK press.


The Cologne expo has become a key date in the global gaming calendar and this year’s show was the biggest and most successful so far. Franko Fischer, Gamescom’s press, communications and PR officer, told MCV: “The British


There is so much potential out there. I can’t wait to see what aspiring British writers and presenters come up with. Ian Chambers, IGN


creative people out there in IGN’s community and beyond,” said IGN UK editor-in-chief Alex Simmons. “We want to give this untapped talent an opportunity to show the world what it can do and take the best of the best





games media are always very welcome and important guests at Gamescom – and we were delighted to welcome more of them to this year’s event than we did to the premiere last year. “We’re keen to extend our mutually beneficial relationship beyond one week in Cologne and are therefore very happy to be part of UK’s big games media night in London, celebrating their achievements and contribution to the industry.”


to showcase on IGN – the world’s biggest gaming and entertainment platform.” IGN International’s vice president Ian Chambers added: “Looking from the outside in, it can appear daunting to break into our industry.


“There is so much potential out there and IGN’s new competition will give aspiring British writers and presenters the first step in turning their passion for entertainment into work. I can’t wait to see what people come up with.” IGN: 020 3077 4000


Gamescom signs partnership with GMAs Gamescom’s support for the GMAs will boost its ties with the press


The GMAs takes place at the Bloomsbury Ballroom on Thursday, October 14th. As ever, it will reward the very best writers, mags, brands and websites covering games. A full guide to this year’s finalists starts on page 51. The event is completely free to all media. A very limited number of trade tickets, priced at £50, are selling fast – please contact Kathryn.Humphrey@ intentmedia.co.uk for details.


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