PLAYSTATION MOVE 22 MCV 10/09/10
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Sony’s European studio chief Michael Denny says creativity has gone up since developers got their hands on Move
“I don’t think it has been hard at all,” says Michael Denny, the senior VP of SCE Wordwide Studios in Europe. “I think it has been exciting. When you give development teams a new piece of hardware to work with like Move, the creativity levels go up. The beauty of what we have with Move is that it can appeal across the board in terms of genres and games. “We have some of the teams working on new experiences and party- based titles like Start the Party or TV Superstars. But then we’ve given it to existing teams within existing franchises, and
we can now see what the guys at Guerrilla are doing with it and the guys making SOCOM are doing. I think there will be a wide variety of experiences that comes with Move.”
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Another element sure to interest the core audience is how Move can work with 3D.
Games such as Killzone 3, Virtua Tennis 4 and The Fight all combine 3D visuals with Move controls, and Sony feels this adds an entirely new level of immersion to the experience.
“3D in itself is one of those added features we can give now to the right games,” continues Denny. “And compared with movies, the interactive nature of games can make
We not only have the right platform with Move, but we’ve got the right video games to support it.
Michael Denny, Sony
3D even more immersive. And when you combine that with the Move controller, you are able to judge distances and feel part of the action in games like The Fight.
“I think it is choosing the right games, be it Move controls or DualShock games.
But 3D can add a lot of immersion to many titles.”
MOVING THE GOALPOSTS So Move has the ability to please those core fans as well as appeal to this new social gaming audience, but isn’t going after two audiences a risky strategy? Could Move become a jack-of-all-trades master of none?
Denny doesn’t think so: ”
“We have our own clear strategy. When you go back to PlayStation 2 and the experience we had with EyeToy Play – that was fantastic for bringing in the more casual audience, but we were limited to how many different things we could do without accurate control. “So this time round with Move, we have the camera, augmented reality, high definition graphics and we also have the precision and accuracy of the controller. We can do many different
things with that controller. I think it is about the implementation of that into specific games. So no, our strategy is very clear and we are very confident that we have the games that will appeal to the different consumers.” With just a few days until Move reaches shelves, we’ll learn soon enough if the device can live up to Sony’s ambitions. We have played with Move and it even impressed the cynics at MCV, the games do look impressive. And with £750,000 being spent on week one marketing, the support is there. It’s just a case now as to whether there is enough demand to shift units. “I think we not only have the right platform with Move, but we’ve got the right games to support it,” says Denny. “The excitement is building. And when you play the demos now I think people can see the experience that there is for Move. “We are more than confident that Move will be a major addition to the PlayStation 3 family.”
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