VIEWFROMTHE TOP
ConfidenCe returns
Electronica 2010’s exhibition director, Nicole Schmitt, explores positive sales trends in the electronics industry
With just months to go before electronica 2010, the electronics industry has not only survived the global financial crisis but is also showing very positive signs of growth. This is supported by numbers from the German Electrical and Electronic Manufacturers Association (ZVEI) which predicts an overall increase in sales across the entire industry of around seven per cent during 2010.
In some sectors, this growth figure seemsmodest. The worldwide
semiconductormarket was up some 56 per cent in the 12months to February 2010 and themakers of passive components, electro- mechanical devices, LEDs and other optoelectronic products are all reporting a very positive upward sales trend.
I expect to see this positive feeling clearly demonstrated at this
year’s event where exhibitor numbers reflect the industry’s growing confidence in the future and visitor numbers show all the signs of exceeding expectations.
Thankfully, electronic technology plays amajor part in every
aspect of our lives fromour home to our workplace and its influence can only get stronger as we search formore energy efficient, feature-rich solutions. Electronics in cars, electric cars themselves, mobile communications, home automation,medical systems and displays are just some areas where technology will continue to bring usmany benefits and these sectors are growing fast.
At electronica, our aim is to both show the products our
industry makes and also highlight and present the market sectors that interest our audience the most. Green electronics, renewable energy and energy efficiency are spotlighted this year and will be reflected across every area of the trade fair.
4 | July 2010 The 2010 event
offers visitors the chance to see the latest developments from manufacturers and suppliers across all aspects of the electronics industry. Practically every significant electronics manufacturer will be represented at the show, most with their own booth, plus some with their national trade delegation and others with distribution partners.
Electronica 2010’s exhibition director, Nicole Schmitt
There aremany reasons why electronica has become the global
electronics industry’s largest event. The show’s size and scope is a major factor but other, less obvious aspects also contribute.Many global companies use electronica to bring together executives from all over the world.Multinational distributors use the event tomeet with existing and potential suppliers and exhibitors take the opportunity tomeet themedia. Others look forward to seeing key suppliers froma single sector, such as semiconductors or power supplies, at one time, in one place.
Whatever your reason for coming to electronica, I look forward to welcoming you to the newMunich Trade Fair Centre in November.
www.electronics-sourcing.eu
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