Sourcing ELECTRONICS
It’s feedIng tIme for technology-hungry buyers
S
Distributors play a pivotal role in speeding time-to-market says technicalmarketingmanager Europe, Farnell, LynnMa
Shortening the time-to-market for new technology products in the electronic component sector can result in a greater share of market. This gives technology leaders a beneficial position in their area of speciality. A shorter time-to-market is also a good indicator of an efficient, wellmanaged and well resourced research and development process. Such a process is usually cost-effective as well as good for getting new products to technology hungry customersmore quickly.
Distribution partners play a pivotal role in shortening time-to-
market for both componentmanufacturers and electronics designers and purchasers. Supplying small quantities of product on a fast lead-time to support new product programs is something that Farnell has refined in its 70 plus years in business.
Offering a broad choice of products helps design engineers adopt
a given distributor as their partner in development. In support of this, it is vital that the distributor brings new and exciting technologies and components to their attention as quickly as possible. Including the latest components in a new product design can add greatly to its competitive edge.
High availability of the
latest components is only half of the requirement though. Supply of data, support and other resources to help customers choose the most appropriate component is equally important.
Farnell not only offers
data sheets, but through its element14 on-line technology portal and eCommunity, it enables customers to discuss their applicationwith like-minded engineers and even technical experts fromthe componentmanufacturers themselves. For certain products, reference designs, evaluation boards and other design tools are also available to speed the development of newdesigns.
www.farnell.co.uk
Technical marketing manager Europe, Lynn Ma
28 | July 2010
www.electronics-sourcing.eu
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