Sourcing ELECTRONICS causes and cuSres ObsOlescence:
Rebound Electronics’ DavidMyers walks readers through common causes of component obsolescence and counterfeiting
Consumer demand is constantly changing. As consumers,we all experience the day-to-daymarch of technology. Howmany of us remember the first ‘brick’ formatmobile telephones? These days they have been replaced bymultimedia communications platforms that fit the smallest shirt pocket. It is just this type of technology evolution that obsoletes components, given that device manufactures are unable to viably continuemass producing products once demand has fallen away.
Economic pressures to rationalise
product ranges are increasing, forcing devicemanufacturers to discontinuemarginally profitable technologies and lines.
In fact,many device
manufactures share the same foundries. Unlike previous shortage markets, finishing fabs have been decommissioned, rather than mothballed. This has resulted in less flexible production capacitywhich has in turn increased obsolescence and lead-times.
Material shortages have also
been an issue. During any economic cycle, rawmaterial shortageswill emerge,with gold, nickel and tantalumexcellent examples in the electronics industry.Most shortages are short termand alternative sources are eventually found, but a shortagewill naturally escalate material costs.
A natural consequence of
obsolescence is a rise in counterfeiting. The electronics industrymust accept this fact and stand firmagainst such underhand dealing. The combined impact of current obsolescence issues and global product shortages is a rise in counterfeit activity. As an industry wemust step up to themark to counteract the counterfeiter.
With the number of franchised
component suppliers reducing, and higher risk vendors filling the vacuum, purchasers must choose their suppliers with care. Overcoming these issues, Rebound Electronics claims its
Leave that shortage headache behind you!
In today's competitive manufacturing markets, long lead times and allocation issues are an all too often obstacle often meaning production downtime. Thankfully, for Rebound customers this is not an issue.
With multiple offices across Central and Eastern Europe, Asia, North America and Africa, and one of the largest and most highly trained teams in the industry, you can rely on Rebound’s “Hybrid Distribution” model to search the globe to find the components you need without compromising on quality.
www.reboundeu.com July 2010 | 29
hybrid distribution model is helping purchasers safely buy electronic components in today’s volatile market.
www.reboundeu.com
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