Playbook
Don’t Skimp On the Visual—
By Liz Chadderdon W
I was born in District 9 at the maternity hospital of the Gladney Center for Adoption, five blocks from where I now live. I grew up on the O.C. Armstrong Ranch in southwest Fort Worth. For decades, the Armstrong family helped fund Texas Wesleyan University, where I would later attend. I have built my life here. This is my home and I could never imagine living anywhere else.
Now is a pivotal time for Fort Worth and I am prepared to give back to the city that has given me so much. We must provide quality of life for all families and manage our city resources responsibly for generations to
hen it comes to direct mail, you get approximately five seconds of a voter’s time between the mailbox and the trash can so you need to make those five seconds as eye catching and powerful as possible. In a
misguided attempt to save resources, many campaigns skimp on one of the most crucial aspects of direct mail—photography. It’s akin to building your dream house on a dirt foundation. All of the work you put into your mail program—the research, writing and strategy—won’t be as effective if the piece is dragged down by low resolution, amateurish, overtly political photos taken by a well-meaning volunteer.
It Seals the Deal
Photography can be the key to a successful direct mail campaign
GROWING UP IN THIS COMMUNITY TAUGHT ME
Joel Burns at age 8, with his father Butch, his mother Jeanette and his sister Robin.
HOME TOWN VALUES.
I was born in District 9 at the maternity hospital of the Gladney Center for Adoption, five blocks from where I now live. I grew up on the O.C. Armstrong Ranch in southwest Fort Worth. For decades, the Armstrong family helped fund Texas Wesleyan University, where I would later attend. I have built my life here. This is my home and I could never imagine living anywhere else.
Campaigns & Elections 71 — JOEL BURNS
ease m or
for Fort Worth City Council District 9 Campaign, Brandy O’Quinn, Treasurer.
PRSRT STD U.S. POSTAGE PAID
American Printing and Mailing
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