I can certainly see the iPad being helpful on E Day, or in a door-to-door canvass. It’s the most amazing clipboard in the history of the world with endless possibilities for quickly storing and sharing GOTV data. But change politics? Not quite.


Another former colleague – genial former Harp-


er PMO supremo Patrick Muttart, now based in Chicago – has also resisted the temptation to aban- don traditional paid spots in favour of, say, a You- Tube-based advocacy campaign. Muttart’s ubiqui- tous “Stand Up For Canada” spots were everywhere to be seen on TV during the crucial 2006 federal election campaign – because TV was, and remains, the most effective way to reach the widest voter audience. Despite earlier predictions that the In- ternet would smash TV’s political primacy, that just hasn’t happened. Since 2006, U.S.-based campaigns,


have in fact, seen television broadcasters smashing records with revenue derived from political cam- paigns. The Internet is a factor to be sure. But my shiny new iPad notwithstanding, TV will dominate the political wars for the foreseeable future. For your next Star Wars convention, however,


the iPad can’t be beat. Wave one around on a crowded street, and you’ll need a stick to beat off the pajama-clad nerdlings and geeks!


Warren Kinsella is the president of Daisy Consulting Group, a political communications firm in Toronto.


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June 2010 | Campaigns & Elections 67


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