This page contains a Flash digital edition of a book.
F rom the Editor BERNIE MORTON


F rom the US st af f


You’ll notice a change in the magazine this month—its name. We’ve decided to go by Campaigns & Elections, the name you’ve all known since Issue 1, Volume 1 was printed in 1980. After talking to many of you, our


readers, we found that Campaigns & Elections better represents our mis- sion, which is to tell you about the strategies and tactics that will help you win campaigns and get elected. It’s still the same magazine, and


we’re still the same people. Just keep an eye out for our new look.


Paul Plawin, Publisher James Klatell, Managing Editor


US/CANADA $4.95 US/CANADA $4.95


not to discuss politics or religion with people we first meet, or it is a passing interest. For those who see politics as a passing interest, they read the political columns or articles in their daily news- papers, their magazines, perhaps online and they follow the political stories dis- cussed on television. For some however, that “passing interest” goes beyond pass- ing and becomes passion. Not only are these individuals interested in politics, but also the stories behind the stories. The tactics behind the message, the tools that deliver the end product, the refined techniques that help determine outcome, the overall strategy that pulls it all together, the players who mastermind the game in which there is no prize for second place and finally the individual who is front and centre, for better or for worse…the candidate. We at Campaigns & Elections have


ISSUE 291 • 05.10


issUe 292 • 06.10 Us/canaDa $4.95


The Magazine for People in Politics Rising stars Class of 2010 Meet the www.PoliticsMagazine.coM


Staggering Price of Money


The


Untangling the business of direct mail fundraising


The Postal Service And Your Campaign INS IDE :


The Narrative’s Narrative Taking No Prisoners In N.Y.


WWW.POLITICSMAGAZINE.COM INS IDE The Art of Media Buying


Bill Hillsman Vs. The Establisment Watching Casino Jack


been overwhelmed with the response to our inaugural Canadian issue that was released in the spring. We recognize that there is more than just a passing interest in politics for many in Canada, and that the “passion” does exist. The letters of support and encouragement, the interest from the media, the unso- licited offers from talented individuals from across the country to share their expertise in articles for our readers, offers to join our Editorial Advisory Board, and people wanting to help share the magazine with their personal networks…and all as volunteers, has impressed my U.S. colleagues to no end. This is the reason why I accepted the offer to be a part of the magazine…be- cause of the potential it offered to reach out to Canadian “politicos” from all parties and from across our vast coun- try and bring them together through an on-line, digital forum and share our mutual interest and love for all things political.


4 Campaigns & Elections | June 2010


For The Casual Politico P


olitics for most in Canada is either something to stay away far away from, heeding our mothers’ advice


In our Summer 2010 edition, pri-


marily dedicated to the phenomenon - or is it a fad? – of social media and what it means to Canadian politics and campaigning, we again offer a great line-up of guest contributors as well as some fascinating insights from our regu- lar columnists. We examine the heavy influence of political social media in the U.S. and whether it is having an impact on our home and native land. We have also strayed from the traditional type of person examined as our magazine’s high-profile Mover and Shaker (last edition we featured Alberta’s Danielle Smith) and have focused in this issue on a potential Mover and Shaker. Barry Peters is a fledgling candidate who has picked up the political “bug” and shares his story. Barry is like many young people who have developed an inter- est and passion for politics, but he has taken it one step further and decided to put his name on the ballot. Barry,and many other young Canadians interested in politics, are the readers our magazine likes to reach out to and the ones who one day soon will be in a position to share their successes and lessons learned, in the pages of Campaigns and Elections. As always, we welcome your thoughts, comments and feedback at bmorton@campaignsandelections.com. Enjoy!


Bernie Morton Associate Editor - Canada


CORRECTION NOTICE:


In the Spring issue, the article titled Courting the Ethnic Vote inadvertently attributed comments to Jason Cherniak that were incorrect. We, and the author, apologize for the mistake and regret the error.

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