including pointing traffic to the Campbell for California website. Before he decided to run for the U.S. Senate, Campbell was positioned second of the top three candi- dates in the Republican gubernatorial field, pulling even
at times with the front runner, according to the polls. Engage and Campbell’s campaign often credit TeleFo- rum powered by Broadnet as the reason why he was able to stay competitive with his leading opponents.
Scott McInnis, 2010 Colorado Republican Gubernatorial Candidate
Objective: With his decision to run for governor in 2010, former U.S. Rep. Scott McInnis faced the challenge of connecting with Colorado voters to raise funds and aware- ness in a cost, time, logistic and results effective manner. Among three major opponents, McInnis used a strategy utilizing pdConnect that would propel him forward early in the campaign. With substantial direct mail drops to party members and a focus on personally reaching out to voters and donors by phone, a unique resource to combine and elevate outreach was needed.
Solution: TeleForum powered by Broadnet was identified by pdConnect for the McInnis campaign as a powerful tool for reaching large, targeted audiences in a personal forum that virtually simulates a townhall style meeting using telecom- munications technology. The platform was implemented to introduce McInnis to voters outside his former congressional district, enabling him to remotely reach substantial audiences anywhere in the state without sacrificing the personal con- nection needed to engage constituents. pdConnect and the McInnis for Governor campaign
have produced two TeleForums to date connecting McIn- nis with tens of thousands of Colorado voters. He’s utilized the platform to discuss his position on issues critical to the future of Colorado, empowering listeners and to drive vot- ers to his website to make donations and opt-in to receive email updates on the campaign. McInnis also leveraged TeleForum’s robust post-event reporting to identify and prequalify voters to incorporate into his individual capi- tal-call strategy, maximizing response rates and providing an incredible time savings. Both events were scheduled in
tandem with direct mail launches, creating a substantial lift to that tactic and increasing communication with primary voters. For individuals not reached during the live TeleFo- rums, a customized voice mail message was left pointing recipients to the McInnis website. Result: TeleForum successfully expedited and enhanced campaign efforts overall by maximizing resources and sav- ing time. According to Michael Hesse, general consultant for McInnis, TeleForum gave their direct mail efforts the biggest lift ever experienced. Donation totals and name recognition grew for McInnis after his first TeleForum, ac- celerating his lead for the Republican nomination over his three major opponents. After his second TeleForum and the campaign’s announcement of an overwhelming fund- raising advantage, McInnis’ primary opponent withdrew from the race and endorsed Scott. In a December 15, 2009 poll by Rasmussen, McInnis led
the incumbent by eight points. pdConnect and the McIn- nis for Governor campaign credits TeleForum powered by Broadnet as a key driver in the success of its strategy overall and plans to produce additional events with regular fre- quency leading up to the statewide elections in November of 2010.
Devin Steinberg is the director of marketing for Broadnet, a Colora- do-based technology innovator founded in 2002, offering web- integrated communications products to organizations ranging from the White House to the NFL. Broadnet platforms enable clients to reach out and directly engage with large, targeted audiences who they empower to be heard and take action. For more information about TeleForum and other Broadnet solutions, visit
www.Broadnet.us.
If you would like to place an ad in Campaigns & Elections Canadian Edition, please contact Jim Jarrard at
jjarrard@campaignsandelections.com, or Emily Leonard
eleonard@campaignsandelections.com.
June 2010 | Campaigns & Elections 21
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80