Front Gate
www.parkworld-online.com
BigQuestion
How do online tickets sales benefit your business?
Vivian Lee, Ocean Park, Hong Kong: Online ticketing helps to
enhance the services we provide to our guests as it is an additional option and a convenient method for ticket purchase. It also helps to reduce the number of guests waiting at our ticketing counters, thereby smoothing our daily operations. This also represents an additional sales channel for us and allows us to secure orders in advance of the actual visit date.
Wendy Crain, San Diego Coaster Company (Belmont
Park), USA: We have seen our online ticket sales flow directly to our bottom line and view them as “new business.” There is an expectation from guests that they not only have the option to purchase your tickets online, but that they will also receive a savings or some type of special offer over purchasing on-site. As peoples purchasing patterns change we all need to pay attention and make adjustments accordingly. I think most would agree that selling a ticket before a guest even steps foot on your property is a bonus.
Peter Tartaglia, Playland (Rye, NY), USA: We use online sales for
groups, picnic reservations and birthday parties. The use of online sales has made it not only easier for our customers to place orders but for our operation as well. It has shortened or eliminated transaction lines and times for sales. Mothers can book kids’ parties; groups can purchase admissions and book picnic space 24 hours a day. This year we will have online season pass and individual sales. Convenience and less operational impact will be the major benefit.
Terry Nunn, Pleasurewood Hills, England: We’ve operated an
online booking system here for over five years and find it an integral part of our business as it helps us anticipate how many admissions we will have on any one day. It also speeds up entry at the gate and of course it’s great for data capture. This year we upgraded the system to handle vouchers codes and dated bookings, as well as barcoded tickets guests can print at home and are then scanned at the gate. Pre-bookings via the internet currently account for about 10.5% of our admissions.
For more on ticketing technology see “Mission Admission” on page 32
Figures of Fun
All this month’s figures relate to the 2009 Theme Index – TEA/AECOM’s global attractions attendance report (see centre pages)
1
number of independently-owned parks (Hersheypark) in the Top 20 North American Theme/Amusement Parks
7
number of parks in Latin America with more than 1 million guests
25
per cent – increase in attendance at Efteling in Holland, Europe’s no.3 theme park
8,000,000
visitors to Universal Studios Japan –
the world’s no.1 non-Disney theme park
17,233,000
visitors to Disney’s Magic Kingdom in Florida – the world’s no.1 theme park
Produced in association with AECOM.
www.aecom.com/economics
Ups &
Downs
Lego Go! - According to the
local reports, Legoland in Dubai will still go ahead despite many other proposed attractions in the Emirate being shelved due to the economic slowdown
Waterpark Wreckage - Twenty-five people
were injured in March on a waterslide at Shahinshahr Water Park in Isfahan, Iran.
Harry Up! - Attendance at
Universal Orlando dropped 12% in 2009, sinking from 10.6 million from 9.3 million as travellers cut back amid the global recession. Bring on Harry Potter!
Stand Clear - A 34-year old man climbed over a fence and was struck by the Extasy propeller ride at the Prater in Vienna. He died on the scene after sustaining chest injuries
Nice Gesture! - Florida attractions
including Walt Disney World, Wet ‘n’ Wild, Sea World and Universal Studios offered free admission to Europeans with stranded flights because of the Volcanic ash cloud
MAY 2010
5
24 26 28
50
32
20
3841
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68