Park Profile
www.parkworld-online.com
well! We also had companies coming in promoting their ski equipment and doing a show. We bring commercial partners into everything we do. A good example is the partnership we have with Sony Ericsson, where you can buy a ride photo but also download it to your mobile phone for free and send it your friends. It gives great profile to Sony Ericsson, it’s something extra for the guest, and it’s great marketing for us. Lorenzo’s company, Everest has used the park to test several new food products, including our own own “Allou Sandwich.” We’ve also had big brands like Ben & Jerry’s opening up first in the park. Two years later they opened their first store in central Athens. However, if a parent wants to take his kid out for an ice cream, we are a great place to come, without all the pollution in the middle of the city. Because we have free entrance and free parking, people can come whenever they want. I believe that when you have a crisis, it’s the best time to focus on quality and service. In Greece the big problems hit the country in October last year, but the crisis started in 2008. We lowered our prices two years ago, and up to now have not felt any major impact. I think that this summer could be our best summer ever.
www.allou.gr
Dimitri Kontoyiannis was speaking to Owen Ralph
Some of the park’s extreme attractions including 6G, 5G, 4G and Star Flyer, by Technical Park, Fabbri and Funtime
“
We have a
Caption
very creative department in our park, and the marketing is a very important part of our business. We always have to be hot; we have to be at the edge
”
MAY 2010
29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68