Park Profile
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ABOVE: Kidom ABOVE RIGHT: La Isla
Summer Buzz
To encourage repeat visits, we came up with two seasons, winter and summer, and each year we do two massive events. We started with a Christmas event, which was not very successful at first, but is now the strongest five-week period we have in the year.
Then we have the summer, the first time it was only a month-long celebration, now it starts in the first week of June and continues until the children go back to school in September.
Each year we have a different theme and we introduce something new, whether it’s a ride that stays in the park or something like a skydiving simulator for a limited time only. We complement all this with concerts and DJ sets. Those four months are full of action.
Fun around
the clock
Allou! Fun Park squeezes many hours into its operating day, staying open as late 2 or 3am in summer, and requiring three separate staff shifts. Even the Kidom children's area of the park does not close until midnight. None of this should come as a surprise to anyone familiar with Greek social life!
Allou also packs a lot of attractions into a small space. At present, the main park is just 20,000 square metres. Main attraction include:
-La Isla (L&T log flume) -Crazy Mouse (Reverchon spinning coaster)
-Big Apple (Zierer Tivoli Coaster) -Sloppy River (L&T raft ride) -Panorama (Technical Park 40-metre Ferris Wheel) -Star Flyer (Funtime)
28
-Shock Tower (Fabbri Mega Drop) -6G (Technical Park reverse bungee) -5G (Fabbri Air Diver) -4G (Fabbri Booster) -Pirate Ship (Fabbri) -Mad Sharx (Fabbri lifting arm Breakdance) -Legend (Preston & Barbieri Music Express) -New York (Barbieri bumper cars) -4D Gate (3DBA/Kraftwerk)
At Kidom there are a wide range of children's rides, attractions and inflatables including:
-Carousel (Preston & Barbieri) -Youpi Tower (Zamperla) -Big Apple (DAL family coaster) -Bongo (Preston & Barbieri flying elephants)
-Boom Boom (Barbieri mini bumper cars)
Catering is provided throughout Allou by Everest. All games are run-in house. Guests pay for rides using a charge card or wristband.
We will be launching another new attraction in June, three slides with a trap door, and we are going to play a little on the financial crisis – “It’s got so bad people are committing suicide at Allou!” That’s how we advertise; we go crazy, we don’t do conventional, but we do advertise hard. We have a very creative department in our park, and the marketing is a very important part of our business. We always have to be hot; we have to be at the edge. Last summer we did the 4D campaign (see page 27), and previous events have included things like our Shark Summer to launch the Mad Sharx ride. Our TV adverts had the music from Jaws, and then the next year we had people doing crazy things like walking out washing machines to show how fresh we are! Last Christmas we themed everything around snow and ice. Unfortunately we had real snow as
Crazy Mouse, by Reverchon
MAY 2010
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