Snibbe Interactive
Social interactive immersion at its best
SNIBBE Interactive is looking forward to the year ahead after resolving a problematic issue faced by companies worldwide. The company, founded in 1997 by Scott Snibbe, has
recently added the compelling SocialShare product to its back catalogue of successful, full-body interactive experiences, which all create positive emotional responses. The San Francisco-based company realised the problem
that markets, like museums and theme parks, were having in terms of creating an engaging advertising technique to communicate with its clients while also penetrating the ever expanding field of social networking. President Scott Snibbe said: “SocialShare allows visitors to
share videos of their experiences in an immersive interactive experience online via Facebook. These are personalised videos of someone interacting at your site - their shadow appears in the video. These ‘ads’ are free for the client - they are personalised content that visitors truly want to post to their Facebook page. “In a way, this product solves the problem companies all
over the world are having - how to penetrate social networks with their message. We believe the only way is to offer people something they sincerely want to post - images of themselves and their friends interacting together.” In the company’s opinion, as long as the experience is
physically and emotionally engaging, SocialShare can work for any corporation or market.
Virtusphere
A fun way to learn and play is now a reality
BROTHERS Ray and Nurulla Latypov are to thank for making a virtual and fun way to learn new skills and play inside your favourite game a very surreal reality. The brothers
co-invented
Virtusphere, a spherical virtual reality device which works with computer based simulations to create virtual worlds and in 1998 also co-founded Virtusphere, Inc., based in New York. Virtusphere’s aim is to revolutionise
virtual reality entertainment, which includes allowing people to play inside their favourite games, providing virtual
“Our long-term vision is to create a medium as emotionally
engaging as cinema,” explains Snibbe, “yet one where people remain aware of their bodies and their relationships to others. A new social, physical form of entertainment.” Other products which people can enjoy include Word
Wall, where birds drop words and phrases that visitors catch and collect; Arctic Ice, where people try to unite a mother and child polar bear; and Social Light, which turns people’s shadows into optical experiments. Snibbe Interactive, whose aim is to become the undisputed
product leader of interactivity combined with social networks, operates all over the world, including in Europe, the Middle East and Asia, and has deployed hundreds of systems that more than 20 million people have experienced.
tours for education and museums, fitness and architectural walks. The hardware set consists of a hollow sphere, which is
placed on a special platform that allows the sphere to rotate freely in any direction according to the user’s steps. A virtual environment is transmitted to a wireless, head-
mounted display, allowing users to move freely 360 degrees. COO Jim DiMascio said: “Current game technology allows
users to play a game. But with Virtusphere, users will be able to play inside the game and become part of it. Imagine walking through the streets of Rome without actually being there? Or running the Boston Marathon anytime you wanted to? Our innovation is going to change how we entertain people.” Virtusphere is currently marketing the product to the theme park and entertainment industry in collaboration with distributors, 360 Virtual Ventures.
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Product Report
ProductReport
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