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Getting back in the game!

Image courtesy of Haven Holidays

line that is difficult to match in any other segment of park revenues. Games have a definite upside in a recovering economy. “Any park needs to have a variety of games

and coin-op that will provide entertainment for all age groups. Prices and prizes need to be spread across the board so that guests can find what they consider to be the best deal, whether it be a 25-cent arcade game or a $5 midway game.” And he adds further to what operators should

think about when it comes to games. “An operator has to take into consideration

where the majority of the spending will come from, but at the same time has to reach out to newer audiences. While a teenager may be more likely to play a game, mom or dad might be deciding where the money will be spent. “A park’s first concern is that it doesn’t

appear to be cheating the player,” he continues. “Avoiding a bad appearance is paramount and requires that the park offers reasonable prize structures that guests can play in a clean, safe atmosphere.” Among Cedar Point’s most popular midway

games are Bank-A-Ball, group water race games and guess-your-weight stands. Popular coin-op games include cranes, Giant Stacker, shooting galleries and Deal or No Deal. On the subject of prizes, Gerold observes that traditionally, game prizes have been of a lesser quality than retail, but believes the line between the two has become “much fuzzier” over the years. “Licensed plush has become a staple on most

midways,” he says, “but many guests will opt for much larger generic offerings. Value will generally determine a guest’s willingness to play and that value is perceived in many different ways.” At the UK based Bourne Leisure, operator

of three of the UK’s most well-known holiday brands in Butlins, Haven Holidays and Warner Leisure Hotels, Mark Harper, a director within the Caravan Parks Division, notes that the company does not operate midway games, but all types of coin-op games with the emphasis being on family games such as redemption and video. “Midway is not suitable for our market, but

the coin-op offer is critical to our customer experience,” he says, adding that a good games

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area should include children’s rides, redemption, SWPs, vending, cranes, pushers, videos and AWPs. He believes that such equipment should be aimed at the whole family, while the location and general attractiveness of the environment are also key. Wisconsin, US, based game manufacturer Bay

Tek Games specialises in ticket redemption games and its products, including merchandisers, can be

or small operation,” she states - adding that the game mix is also crucial to cater for all ages so everyone is entertained. “Understanding the importance of game mix

within a location will increase the customers’ overall enjoyment and satisfaction. Game mix will ensure you have something for everyone to guarantee entertainment, variety and value each visit. Proper game mix will also help

Image courtesy of Haven Holidays

found in parks around the world. “Coin-op games, specifically ticket redemption

and prize redemption games, are very important to parks because it is another feature to offer customers that can’t be found or duplicated at home,” says marketing manager Holly Meidl. “Games like video games, pool tables, dart boards, karaoke machines, foosball, air hockey, etc., can all be found in the home market. Redemption games also offer the customers items to take home (prizes), leaving a lasting impression and increased experience, and attract a broad range of ages and are not gender specific.” She concurs that games are important to all

sizes of park - “the experience is what will bring customers back to the park whether it’s a large

average out a game room’s payout, which is important to the company’s bottom line. The most important thing to note is that game mix is an essential key to successful ticket redemption operations.” Meidl states that payout and prizes are

THEMING

the two most important parts to a successful redemption operation, adding that as far as game popularity is concerned, novelty games have seen the most success recently, including Big Bass Wheel, Slam a Winner and Deal or No Deal. Also based in the US, in Florida, is Bob’s

Space Racers (BSR), one of the most well- known suppliers of midway, coin-op and redemption games in the world, offering a vast choice of products. As well as manufacturing Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44
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