www.mandmglobal.com

AT THE HEART OF INTERNATIONAL ADVERTISING

Lévy triumphs

Why there’s real power behind his swipe at competitors

05 Why

Unilever’s choice of agencies spells trouble for all

10 Who will

win in the battle for creativity: media owner or agency?

19 How South Africa is using the World Cup for national advantage

Plus the seven strands explained; all-important

membership details & commercial opportunities

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