Your first look at the new M&M

M&M is the only international information brand for the media & marketing industry, powering brands, agencies and media owners with data, insight, analysis and tools to effectively compete in the global advertising marketplace. For 21 years it has served the international advertising community, from its heartland in Europe; now M&M becomes more GLOBAL, more CONNECTED, more USEFUL.

A personal welcome to the new look M&M by its Editor Pip Brooking

New content for the new rules

When you spend time commenting on the media industry, the pressure is on to keep up to date with and respond to industry developments within your own media setup. As a trade title that is easier said than done. After serving the international advertising industry for 21 years, M&M is undergoing its biggest ever relaunch, repurposing the brand so it is fit for the digital age and refocusing its content to better cater to your needs. Here I’ve set out how we are planning to do this, and in the following pages I hope I provide you with enough insight into the new look and feel of the M&M brand to both satisfy your curiosity about what we’ve been up to over the last few months, and entice you to become a member. I firmly believe the international advertising industry should be based

around a strong community spirit, and its constituent parts in all corners of the globe have plenty to learn from each other as they try to keep up with ever-evolving consumer habits and demands. M&M is keen to serve and facilitate that, helping people connect the dots in terms of data and trends, insight and standards. To serve you well, we also need to hear from you and what you think is important. I await your feedback on this Preview, and the M&M team is at the ready to tweak and rethink wherever you see fit.

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