This page contains a Flash digital edition of a book.
Throughoutthe year

The relaunch issue features

M&M’s annual Sales Team Benchmarking Report

An EMS Special in September dissects the latest results for the most popular currency in international media

The popular Guide to

Pan-European Media makes a

come-back at the end of the year

And daily updates on

www.mandmglobal.com

INTERNATIONAL MEDIA ZONE

About

International media is M&M’s heartland, as it was the launch of the likes of Eurosport and Sky News that spurred on the creation of M&M’s predecessor M&M Europe. In this strand, M&M continues to dedicate coverage to these media owners (TV, print, online and out of home) as they continue to develop their partnership offerings, which in turn enable many clients with international ambitions to reach their core audience with one consolidated campaign.

Online, M&M profiles each of the key players, providing its readers with essential information on their offerings and their reach, as well as who to contact. Delving deeper, a ‘Programming Showcase’ lets those in the industry who don’t have access to the international feeds they want to book, watch the current reels, while media owners may elect to include programming schedules and case studies within their profiles.

In print, M&M tracks the best campaigns that have run with the media owners each quarter, and includes commentary on those others deem successes or failures. Recognising their increasing contribution to the industry at large, M&M also conducts a quarterly roundtable debate, ‘M&M’s Media Council’, with various media owners, to get their take on current issues, tensions and developments. Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25
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