Throughoutthe year
A Media Passport Supplement,
out in September, will act as a reference guide to local media opportunities in key markets around the world
A wallchart on national media
ownership is planned for June Data:
The $1m Index – what $1m will get you in Kazakhstan, France, Singapore, Mexico...
Partnerships with GroupM, ZenithOptimedia, FIPP, World Association of Newspapers, Comscore and IP Networks provide readers with key local market data, updated annually
And daily updates on
www.mandmglobal.com
MEDIA PASSPORT
About
Out of respect for the global/local dynamics that affect every advertiser, Media Passport is a guide to the media landscape in local markets around the world, which can be used as a quick recap before you visit there on business, if you are working with a client based there, or you need to compare topline information about various markets, quickly.
Online, market profiles highlight topline advertising and media stats, list the key local media and agency players, with related data, and summarise key local market news and insight – from information on advertising legislation to the latest media research.
In print, each issue will carry a market report for each of the four regions: EMEA, North America, Asia and Latin America, reacting to a significant development or event within one of their markets. These will be accompanied by news round-ups that help identify the trends in those regions over the past 3 months.
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