Throughoutthe year
M&M’s Global Agency Network
and Digital Agency Wallcharts will
be updated in June and November, respectively
The year will conclude with a
review of, and learnings and trends from, the pitch scene over 2010
Data:
New Business Superleague
– a new way of benchmarking agency performance (quarterly)
M&M’s Global Brand Index
– a quick reference guide to the top 100 brands, their spend, agencies & recent account activity (quarterly)
An ongoing Awards’ Success
Monitor, for those tired of waiting for the Gunn Report
Plus quarterly adspend updates
And daily updates on
www.mandmglobal.com
GLOBAL ACCOUNTS CENTRE
About
Keeping tabs on the money-end of the business, M&M tracks all new business moves worth over $10m – focusing on the global, regional and globally significant local market wins – and covers the key news that suggests how brands’ businesses, and the agencies that serve them, are developing in a constantly evolving marketplace.
Online, agency and brand profiles offer an easy route to checking who handles which accounts, and which brands are part of which company. The ‘Account Moves’ section then allows users to keep up-to-date with the business flows, by agency.
In print, M&M combines data and commentary to provide a snapshot of market activity, the trends and the issues. The ‘New Business Superleague’ pits agencies’ quarterly performance against each other, showing who has the most clout on the large, internationally significant accounts, while the ‘Pitch Insider’ aims to go behind the scenes of a current high-profile pitch to gather the gossip, profile the contenders and gain a sense of the direction the business is going in.
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