www.mandmglobal.com
Our cross-platform approach
The relaunched M&M takes digital to its heart, with a new website catering to the data needs of its audience – whether they are hunting out information about local media landscapes around the world, international media owners, or which agency handles which account, or they are looking to source the latest stats from the best research.
A weekly digital newsletter (the M&M Shortcut) will deliver only the most important stories to your inbox, and a monthly digital magazine aims to keep you in touch with the developments that matter.
The magazine is now quarterly to allow for greater levels of insight once the impact of the most significant news stories has been felt and understood. Valuable analysis will be accompanied by proprietary, agenda-setting research and big name interviews. This will continue to be complemented by a raft of printed supplements and M&M Wallcharts, while Briefings and webinars will bring debate around the issues the industry faces to life.
Our Seven Strands
Convergence, fragmentation, new business models, measurement, ROI and effectiveness, creativity. These issues fall under the banner of “global unifying themes”, and they affect everyone in the business, regardless of where they are based. These three words form the new mantra for M&M, while content is further focused around seven strands, each catering to a different aspect of the industry...
Contents
04 News
06
Global Accounts Centre
tracks brands, agencies and business wins
08 M&M Membership Details
09
profiles the international media owners, including M&M’s Media Council on creative solutions
Strengthening global relevance
To secure its place at the heart of international advertising, M&M needs to work hand in hand with those within it. We are committed to doing so by partnering with major industry associations and the best data providers, and recruiting a network of key industry professionals who can help keep us on track.
EDITORIAL BOARD
IAA world president Alan Rutherford, former media head at P&G
Bernhard Glock, and Millward
Brown’s Sue Elms have signed up to M&M’s editorial board, which is made up of a handful of senior industry professionals who can offer a better picture of the issues M&M should be covering, and sense check future M&M initiatives.
EDITORIAL PARTNERS
If it’s important to key industry associations, it’s important for M&M and its readers. Partners already on board include the International Advertising Association, World Federation of Advertisers, EIAA, EACA, FIPP and CASBAA.
M&M BLOG MEMBERS
Global unifying themes are one thing, understanding the local relevance is another. M&M’s new blog will embrace personalities in key markets across the world, giving them the opportunity to raise developments and issues as and when they happen, as well as respond to the questions that are relevant to the M&M editorial team agenda.
DATA PARTNERS
include Nielsen, ComScore, GroupM, Millward Brown, Synovate, Kantar Media (TGI), PricewaterhouseCoopers, ZenithOptimedia, IP Networks.
14
offers the best industry thinking and M&M insight, including our fast facts download
16 Interview with Maurice Lévy
18
provides the lowdown on local media landscapes, including the weak spots in Asia’s recovery and the new learnings to be had from this year’s SuperBowl
20
reflects on the shifting balances of economic power and its impact on business, including an interview with the chief executive of South Africa’s Integrated Marketing Council
22
promotes better training and understanding
23
focuses on the people behind the headlines
24 Commercial opportunities
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