FAST FACTS
Presentation boosters
The volume of research that was released on digital in Q1 shows how serious the industry now is about understanding its benefits and how to boost its effectiveness, rather than simply jumping on a bandwagon. But the impressive numbers of people tuning in for sporting events in 2009 helps prove that ‘traditional media’ is still alive and kicking.
TRADITIONAL MEDIA
TOP 5 SPORTING EVENTS
BY AVERAGE AUDIENCE (MILLIONS)
Event
Average aud. (m)
1. UEFA Champions League Final 109 2. NFL Super Bowl XLIII 3. Bahrain F1 Grand Prix 4. IAAF World Athletics
106 54 33
Championships – Men’s 100m Final
5. Wimbledon Men’s Singles Final 29
Source: Initiative, Viewer Track, 2010
DIGITAL
Over 70% of Asian online users spend more than three hours a day using the internet.
More than 60% have posted opinion online.
Chinese bloggers get more active as they get older, 38% of 55-64 year olds have a blog compared with only 4% in the US.
The Philippines has the highest penetration rate for social networking, with more than 90% of the online population accessing social networking sites.
Source: Trendstream, Lightspeed Research, 2010; Comscore, 2010
CONSUMER INSIGHT
CHINA
IE 6 9.6%
BROWSER MARKET SHARE
EUROPE, Q4 2009
Apple
3.6%
Chrome
2.8%
Opera
1.7%
Other
2.7%
IE 8
17.6%
Firefox
25.6%
BRIC MARKETS - MOBILE SUBSCRIBERS
2009 VS. 2014 (MILLIONS)
1,000 1,250 1,500
250 500 750
0 Brazil IE 7 36.4%
Source: Adtech, 2010 Source: eMarketer, February 2010
Russia India
2009
China
2014
525.2 174.0212.3 174.3200.3 1,311.7
TOP 5 BRANDS WITH TV PRODUCT PLACEMENT
15 FEB - 14 MARCH 2010
Brand
1. Coca-Cola 2. AT&T 3. Nike
4. Chevrolet 5. Apple iPod/ iTunes
We give your ppt a helping hand with our digest of the best insight of the quarter
ADSPEND
Global adspend growth is expected to rise by 2.2%, rather than the 0.9% previously thought, according to ZenithOptimedia’s latest forecasts. Asia Pacific is expected to lead the way, posting 10% growth, while North America will not see recovery until 2011, posting a decline of 1.5% for 2010.
Total # occurrences
86 55 25 19 16
Source: The Nielsen Company, 2010
There will be growth in UK advertising by Q3 2010, according to Advertising Association figures. They predict growth in the autumn of up to 2.8% year on year.
For more in depth comment go to
mandmglobal.com/ anaylsis
Procter & Gamble remained Russia’s largest advertiser last year, despite slashing spend by 40%. According to AdIndex, it spent $193m, ahead of L’Oreal’s $166m and MTS on $113m.
853.0 747.4
INDIA
US
UK
AUSTRALIA
60% of consumers are ‘confident’ about the country’s economy Almost 40% believe that they are better off now than they were in 2009 30% intend to drive less often in order to save money
Source: Prosper China, 2010
www.mandmglobal.com
40% of consumers try to buy locally to support local producers 19% believe that local products are better for their health 85% are willing to pay a premium for food that is safe
Source: The Nielsen Company, 2010
US mothers control around 80% of
household spend worth around $1.7tn a year 33% use mainstream social media
After having a baby 32% of mothers use the internet more
Source: eMarketer, 2010
There are 11 million
smartphone users 13% use their device to access news 40% have a 3G device Symbian phones lead the marketshare with 46%, followed by Apple
at 20%
Source: Comscore, 2010
Two-thirds use social networking sites 90% of web users “notice” the display ads on social sites Nearly 30% have clicked on brands website after seeing an ad on a social networking site
Source: Asia Media Journal, 2010
M&M Q1 2010 15
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