Throughoutthe year
The first issue features M&M’s
Sales Team Benchmarking Report
Future initiatives include a
Transparency Index, uncovering the T&Cs of media trading around the world, ranking markets accordingly
A Best Research Supplement will
hit desks in September Data:
The Confident Consumer
– tracking consumer spending habits and attitudes (quarterly)
Brand Value+ – a regular dive into Millward Brown data, looking at the different factors that have contributed to the success of the world’s most valuable brands
And daily updates on
www.mandmglobal.com
FREE THOUGHT
About
The media industry is based on insight – without it, consumers could not be targeted, new platforms wouldn’t be used effectively and campaigns would simply not deliver. M&M’s Free Thought strand is dedicated to the best data and insight there is, whether it’s produced by research companies, agencies, media owners or associations. M&M matches its renewed commitment to industry resources with proprietary research, benchmarking sectors within the industry, clarifying thorny issues and keeping on top of industry sentiment, including the opinions people would prefer to keep off the record.
Online, M&M Research and features will sit alongside a searchable archive of the best industry whitepapers and case studies, which visitors can also browse by category. Regular ‘Editor’s Picks’ and editorial introductions to each research piece further enhance the ease with which visitors can find the insight relevant to their needs.
In print, each issue of M&M will centre on a piece of proprietary research, while also offering analysis of key industry studies.
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