Throughoutthe year
The launch issue includes a
feature on the Global Brands
of Tomorrow
A Nation Brand Wallchart in
September offers a quick overview of the strength of national identities of key markets around the world
A Guide to Nation Brands will
be published in time for the World Travel Market in November
Data:
National Identity Scorecards
– assess individual markets’ potential with a summary of the essential data
Globeshift Rankings – M&M consolidates existing rankings in a way that makes most sense to international media and marketing professionals
And daily updates on
www.mandmglobal.com
GLOBESHIFT
About
The interest in the BRICs and Next 11 are clear evidence of how the balance of economic powers is shifting. As a result of globalisation, more and more countries are competing for business investment, as well as tourists, while the brand map is being pulled in two directions, with large multinational brands pushing into new markets, and dominant local brands in emerging markets having the chance of achieving international fame.
Governments are now advertisers in their own right, and tourism remains a major source of income for international media owners. Yet everybody in the business needs to understand the impact that globalisation is having, how to make the most of the opportunities that have arisen and how to anticipate those that are on their way.
Online, M&M profiles key markets around the world, compiling national identity scorecards of their key brands, their tourism expenditure and relevant FDI statistics, alongside summaries of each country’s strategy for growth and/or business.
In print, M&M carries interviews with key nation brand stakeholders, and offers more insight into how the media and marketing community can keep apace with how the world is changing.
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