ways order paint colors that no longer appear These exceptional new finishes combine the
on the color card. environmental qualities of a water-based sys-
What is the process in going from an
tem with the performance benefits of the tra-
idea for a wallpaper design through to the
ditional alkyd system.
production process?
Our new Eco Floor Paint, available in No-
Our small team of skilled craftsmen pro-
vember, offers an environmentally friendly
duce a range of wallpaper that knows no
alternative to our oil-based floor paint. This
equal. Design development through to ex-
zero-VOC (volatile organic compounds),
ecution can take up to a year and a half. The
hard-wearing water-based paint with a classic
process involves research and insight to de-
eggshell finish is available in all 132 Farrow
termine the design direction and archive re-
& Ball colors and offers comparable perfor-
search for appropriate designs to work with.
mance to its oil-based counterpart, but with
The research is followed by an intensive
reduced drying and re-coat time and no odor.
process of color trials. Older patterns, spe-
At every stage of our work, from raw ma-
cifically 19th century designs, often suit our
terials to energy use, waste management and
traditional printing methods.
distribution, we do our best to act in an en-
vironmentally responsible manner. We con-
What was the inspiration behind The
tinue to resist the industry-wide movement to
Lotus Papers, which debuted in March
plastic containers and remain faithful to our
and The Bamboo Papers, which were just
traditional tin packaging, which has a high
launched in September?
recycled content.
The intricate flower design of The Lotus
Papers is particularly indicative of the arts
What are some of your favorite Farrow
and crafts movement with its repeating pat-
& Ball collections?
tern and connotations of nature. The design is
Farrow & Ball neutrals are enduringly
based on an original print, which was similar
popular and have timeless appeal. A personal
to the larger scale pattern in size. We scaled
favorite of mine is Off-White No. 3 for all
down the design to produce a small pattern
woodwork and ceilings paired with darker
size too, allowing the opportunity to combine
neutrals, such as Old White No. 4 for walls
both scales in an interior scheme for a stun-
— a combination that cannot fail. For wall-
ning effect. For instance, you could use the
paper designs, I like the St. Antoine and Sil-
large scale on a feature wall with the small
vergate damask patterns.
scale in an adjacent room for a wonderfully What is on the horizon for Farrow &
flowing feel. Alternatively, the smaller pat- Ball in the coming months?
tern can be used as an accent. The Bamboo Our new Eco Floor Paint launches in No-
Papers feature an exotic pattern adapted from vember and of course, we are already work-
an iconic 19th century Japanese print. It is ing on our next wallpaper collection, which
available in 30 exquisite color combinations will follow in March 2010.
and in two pattern sizes.
How has the green movement affected
the production process at Farrow & Ball?
We have always produced some of the Page 19: The Bamboo Papers were inspired by
most environmentally friendly paints avail-
a 19th century Japanese print; Left Top: This
room features Stone Blue No. 86 Estate Emul-
www
able. Now, with the launch of our exciting
sion on the walls and All White No. 2005 Estate
new range of eco-friendly paint finishes in
.designtrade.net
Eggshell on the woodwork; Bottom: The St.
August, the Farrow & Ball paint range is
Antoine wallpaper is one of Sarah Cole’s favor-
even better for you, your home and the en- ites; Right Top: Trough printing is a 19th cen-
vironment. New formulations have been cre-
tury printing process still used by Farrow & Ball
ated without any compromise to performance
for striped wallpaper collections; Bottom: The
large-scale print from The Lotus Papers is also
or the quality of the ingredients that we use.
available in a smaller scale.
21
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