RTINNOVATIONS
37
SHOPPING GETS MOBILE
SNATTER PLATFORM
APP MAKEOVER
LAUNCHED FOR RETAILERS
Portaltech’s ‘StripeyLines’ iPhone application allows shoppers to Launching in closed beta, British owned Snatter.com promises
build wish lists, fi nd product information and reviews and buy online. to revolutionise social media marketing campaigns for retailers
The UK e-commerce consulting and development specialists by rewarding users for Tweets and Facebook updates of
said its StripeyLines ‘app’ can be customised for retailers and products they’re about to purchase.
consumers: It could be used to allow visitors to affi liated retail In exchange for a posting a Facebook or Twitter status
stores to touch and feel products while on the shopfl oor, then update about a specifi c product or service, the user receives
use their iPhone to scan the barcode of their desired products a discount on the purchase they are about to complete. Each
and collect them later at a “customer collection point,” or scan update contains a link allowing their Facebook friends and
them and add them to wish lists on the StripeyLines website Twitter followers to do the same.
(http://stripeylines.com). Alternatively, in-store, or later, shoppers Its developers said it can be used as a means of generating
can review what they’ve scanned and perform further research new sales, as well as marketing buzz. Snatter takes no
before purchasing the items from their iPhone or desktop PC. commission, like affi liate distributors of discount codes, but
Paul Tough, Portaltech chief technology offi cer said: “As it’s therefore expects retailers to offer greater discount values than
a plug-in extension to their existing web technology, retailers currently offered via discount websites.
don’t have to learn about a new technology and they can The Snatter website is currently offering retailers the ability
update and disseminate information in a true multichannel to request beta accounts to manage live campaigns during the
environment, enabling them to merge the online and in-store controlled launch period. An API offering greater fl exibility and
experience so it is seamless and convenient.” integration of existing shopping catalogues and cart systems is
The StripeyLines application is available to download for to go live shortly.
free from the iTunes or Apple stores at: www.apple.com. www.snatter.com
www.portaltech.co.uk
FREE PRODUCT REVIEW SERVICE LAUNCHES ONLINE
eBay owned price comparison site, Shopping. code, downloaded from the Shopping.com 73% of online retailers still don’t use consumer
com UK has launched a new, free customer UK Merchant Account Centre), the new ratings and reviews on their websites.
product review service for its online retail service allows retailers to add product-rating Online retailers that integrate the
partners. functionality to their websites at zero cost. review service are asked to share the
The new service has been developed by Third-party research consistently shows new content on the Shopping.com main
Shopping.com as part of its ongoing drive to that online shoppers want reviews and sites (Shopping.com UK and DealTime) in
strengthen the value proposition to retailers merchants benefi t from higher conversion order to build their own product offering
and is particularly aimed at supporting small rates when they offer them. According and UK community, improve search engine
and medium-sized retailers. to Forrester, 96% of online retailers rank optimisation and add further benefi t to their
Designed to be easy to integrate into retail customer ratings and reviews as an effective retail partners.
sites (by copying and pasting simple JavaScript tactic for driving conversion. Yet it also found uk.shopping.com
JANUARY/FEBRUARY 2010 RETAIL TECHNOLOGY
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