MULTICHANNEL
11
SMS DELIVERS KEY MARKETING INGREDIENT
D
eliverance, the London-based technology as a marketing tool across its
multi-cuisine takeaway company, existing customer base. Gomide continued:
is using the autonomous web- “The ‘no contract, no minimum term and
based text messaging system supplied by no fi xed monthly fee’ that comes with TMC
Text Messaging Centre (TMC) to provide suits us perfectly as the number of messages
an instant marketing channel to its existing we send differs month to month and so this
customer base. allows us to be fl exible in our requirements.”
The instantaneous nature of TMC’s short The executive also highlighted the benefi ts
message service (SMS) solution enables of the system’s reporting capabilities: “The
Deliverance to contact its customers quickly tracking reports that we obtain from the
and easily, highlighting the latest offers system are great because they enable us
available and prompting the recipient to visit to see how many texts were successfully
the Deliverance website or call the takeaways delivered to recipients. Also, the system
hotline to place their food order. checks for duplicate messages, so there is no
Fabiana Gomide, Deliverance marketing worry that we are going to send the same
executive explained: “The takeaway industry For example, when big sporting events are customer more than one text – meaning
is extremely competitive, so it was important taking place, we send our customers a text we don’t irritate any of our customers with
for us to implement a marketing solution reminding them to order from us that evening unwanted messages. This reporting function
capable of reaching a large number of and receive a free beer while they’re watching also saves us substantial time and reduces
customers quickly and effectively, with minimal the game.” costs.
input from staff. Using SMS to send timely Deliverance began using the TMC solution “Since beginning the SMS marketing
offers and prompts to our existing customer in April 2008, as a means of communicating campaign we have sent 56,000 text messages,
base is ideal as a text message is instant and quickly with staff. Following its initial success, which has defi nitely had a positive impact on
reaches the customer at the time we want. the company decided to use the SMS our sales,” she added.
IT’S ALL IN
THE DETAIL
It’s no coincidence that so many successful retailers use
Epson at their point of service. You’ll fi nd our printers on
every high street – from Waitrose to the Post Offi ce; from
Clinton Cards to Thomas Pink. Our attention to detail is
endless, and our market-leading solutions enable you to print
in full colour, on the move, under the counter and onto labels.
Our extensive range of solutions for retail also covers projectors,
business printers and scanners – plus our Print Managed
Service, which can reduce your print costs by up to 35%.
So, whether you’re looking to equip stores or your head
offi ce, talk to us fi rst. We’ve got the perfect solution for you.
For more information, visit www.epson.co.uk/detail
JANUARY/FEBRUARY 2010 RETAIL TECHNOLOGY
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40