28
WORKFORCEMANAGEMENT
KRONOS OPTIMISES SPORTS
RETAILER SCHEDULING
SportsDirect.com has selected Kronos to optimise staff schedules and gain greater
visibility to employee information in stores
T
he multichannel sports clothing
and equipment retailer will use the
workforce management solution,
Kronos for Retail, to optimise the deployment
of 17,000 employees in over 400 stores in the
UK and Belgium.
The implementation of Kronos will give
SportsDirect.com an integrated solution
for time management, employee scheduling,
absence management and payroll processing.
And the software’s advanced scheduling
capabilities will enable SportsDirect.com to
accurately match staffi ng levels to the unique
trading requirements of each store. The two-
phase project is due to be completed in 2010. to gain real-time visibility to what is happening across every store, rather than having some
SportsDirect.com already had rigorous in each store, every minute of every day if regional variations that had crept in over time.
processes in place for collecting store-level required. We were impressed with Kronos’ The implementation of this fi rst phase has
data on attendance, absence, shift patterns and excellent credentials in the retail sector been rapid, with the entire team, including
overtime, but the paper-based nature of the and appointed them following an extensive Kronos, pulling out all the stops to ensure that
data collection was becoming increasingly time evaluation process.” decisions were made quickly and stores up
consuming to manage both at store level and The fi rst phase of the project, to implement and running without any unnecessary delays,”
in the head offi ce. an automated time and attendance system added Byers.
Karen Byers, SportsDirect.com head of across all stores in the UK, is now complete with Phase two of the project will install a
retail explained: “ With thousands of pieces SportsDirect.com noting some key benefi ts. Kronos optimised scheduling solution to
of paper to process from stores each week, it “We already have a greater insight into ensure that staff schedules can be based on
was defi nitely time to move on and automate each store than previously, and now have the very specifi c and unique trading pattern for
the entire workforce management system and consistent rules for managing the workforce each SportsDirect.com store. Using historical
trading data from each store alongside
projected sales fi gures, SportsDirect.com will
be able to accurately calculate the optimum
number of employees needed throughout
each day in key areas of the store, including the
checkouts and shoe departments.
Customers will benefi t from having
the right number of staff in store to meet
customer demand, and stores will be able to
deliver consistently good service throughout
the day in every store location.
Keith Statham, Kronos UK managing director,
said: “Customer service is a huge differentiator
in retail and retailers continue to work hard
to optimise staffi ng levels to meet customer
expectations. It’s a complicated task to perform
accurately with a large store network and I’m
delighted therefore that SportsDirect.com has
engaged with us on this project. I look forward
to helping them ensure that they always have
the right number of employees available at the
right times of day for their customers.”
RETAIL TECHNOLOGY JANUARY/FEBRUARY 2010
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