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ADVERTISEMENTFEATURE
OKI’S PARTNERSHIP WITH
PIERHOUSE IS JUST THE
TICKET FOR UK RETAILERS
R
etailers are increasingly looking for
solutions that will increase operational
effi ciency and increase sales revenues
while also providing a better service to their
customers. This is exactly what Pierhouse
delivers with their net tickIT solution which
drives the in-store printing of tickets and
point of sale (POS) as well as providing full
content management. Net tickIT is also linked
to other media such as electronic shelf edge
labels to ensure that all in-store customer
marketing is accurate and on brand. The
benefi t is that all in-store customers will be
able to easily see all prices, products and
offers and retailers can grow sales revenue.
Finding a Partner
As net tickIT can produce thousands of
tickets or POS artworks every hour it was
important for Pierhouse to partner with a
company that offered high speed and reliable
printers so that Retail customers can depend
on the total solution to meet their needs.
Leading printer vendor, OKI Printing
Solutions fi tted the bill perfectly providing the costs. This is achieved by only printing what 14 ‘in-box’ utilities, which together help to
type of robust and high-performance devices is needed, getting it used in-store faster, manage and control output, report on toner
that are vital in retail and also brought its reducing running costs and reducing error levels and advise who is printing what, when,
extensive retail knowledge and expertise. rates. for example. This is key to supporting net
“Today’s retailers are looking for print- Pierhouse and OKI estimate the jointly tickIT’s integrated reporting system, which
on-demand at store level and want to be marketed system can deliver up to 70% enables the management team at head offi ce
able to generate fast, high quality POS, that savings on reprint costs for individual stores, to see whether or not individual stores have
is accurate and most importantly super a return on investment for in-store mono correctly actioned POS print requirements.
fl exible in terms of media size and density printing of between three and 12 months,
throughput,” says David Jenkins, business and fi ve to 16 months for colour. Individual Answering Retailer Needs
development director, Pierhouse. “With OKI’s store planograms can also be generated So, with the UK retail sector being increasing
help, we are able to deliver this” to speed up POS installation which also competitive, the sort of point of sale and
generates savings in time, resources and content management solutions that Pierhouse
Reaping the Rewards operations costs. and OKI can deliver together will continue
Using net tickIT with OKI printers means the “Another important benefi t of the OKI to be crucial. In particular, such systems will
whole process of creating and printing POS printers is the fl at paper path that takes have a key role to play in helping retailers to
materials in the right size for each specifi c varying sizes, thicknesses and types of deliver the kind of fl exible and fast in-store
store can be completely automated. Head materials,” adds Jenkins. “Waterproof and messaging that helps to drive sales and
Offi ce gets the management information and tear-proof media can be used to avoid labels positively impacts on the bottom line.
production tools it needs and stores get a being damaged by ink running, particularly
simple to operate in-store printing system. important, for example, when positioned in
Pierhouse has calculated that by using fresh produce and deli areas of a store.”
OKI’s high speed and reliable printers in Key product lines used by the Pierhouse
conjunction with net tickIT, retailers can save system OKI’s C5000, C800 and C9000 series
up to 25 per cent of their current printing of printers. All come with between six and
RETAIL TECHNOLOGY JANUARY/FEBRUARY 2010
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