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News
www.ispo.com
Helix offers something
completely different
ispo munich –
T
he Helix from Fitness Options is a
revolutionary aerobic trainer that features
dual-directional movement, eight resistance
your global sports
settings and integrated heart monitoring. The
market
Helix offers something completely new to its
since 1970
users - lateral training, working the body
from side to side, which engages more
muscle for faster fat burning.
The Helix also engages all of the lower
body muscles, which actively work the inner and outer thighs, legs and bottom.
This makes the Helix unique, as it is the first aerobic machine that allows you to
target both inner and outer thighs.
New Speedo lzr racer inspired suits
S
peedo, the world’s leading swimwear brand, has announced that its new
generation of performance swimwear inspired by the Speedo LZR Racer
suit has been approved by FINA. The range is fully compliant with the new
FINA rules that come into effect from January 2010.
The Speedo LZR Racer Elite suit, Speedo LZR Racer Pro suit and Speedo
LZR Racer Comp suit will be phased-in to the market from November 2009,
January 2010 and mid-2010, respectively.
David Lloyd bucks the recession trend
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lobal fitness equipment manufacturer, Life Fitness has been working in
partnership with health club group David Lloyd Leisure on a huge
investment programme for 2009, bucking the trend in the recession.
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Due for completion in October 2009,
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David Lloyd Leisure has installed the latest
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Life Fitness equipment and working with
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thomas streubel, martin & fo Life Fitness to refresh clubs interior and
layouts in 14 sites across the country. In
October alone refurbishments have been
completed at sites in Woking, Chigwell,
Hatfield and Cambridge. Cambridge, the
largest site at 10,000 square feet,
represents over £200,000 investment.
UK Gear ramps up customer
services as sales accelerate
U
K Gear has announced that it is incorporating the Customer Services
Team and warehousing operation which were previously with the
Saucony running brand as part of their aim to become leading players in the
specialist running shoe market. UK Gear’s customer services and distribution
for the specialist UK market will now be administered from Portsmouth,
freeing their HQ at Rugby, Warwickshire to concentrate on military markets
globally and increase activity in the area of research and development.
Commenting on the brand’s
far-reaching logistical
restructuring David Hinde, UK
Gear’s Founder said: “Investment
7-10 feb10 in an enlarged customer services
facility was critical for us in our
ispo info center UK & ROI: Lauren Fox, phone +44 (0)1923 233683, fox @ispo.com
Messe München GmbH, Messegelände, 81823 München, phone +49 (0)89 949-11 3 88,
plans to meet our ambitious mid
fax +49 (0)89 949-11 3 89, info@ispo.com, www.ispo.com, for trade visitors only
to long-term sales objectives in
the UK.”
8 SGB SPORT NOVEMBER 2009
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