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SGB Outdoor News
Helly Hansen opens
Result Performance UK brand store
launches anniversary Helly Hansen has opened its first UK brand store in Manchester Arndale, the
brochure
store’s doors opening late October. Boasting 250 square metres, the brand
new concept store will allow customers to enjoy a unique Helly Hansen
Result Performance, the leading clothing supplier to the corporate, shopping experience, showcasing the full range of product.
outdoor leisure, promotional and work wear markets launches its David Wiley, Helly Hansen UK Sales Director commented: “By having our
2010, 15th Anniversary brochure in November. own store we can showcase the collection and the brand to its full potential
The Result Clothing 2010 brochure comprises 300 pages and we hope the Helly Hansen shopping experience will inspire and
featuring all 143 products in the Result Performance range. welcome new and existing customers.”
The brochure also includes 20 new products which have been
released for 2010 including two completely new ranges: RESULT
AirDown and RESULT Spiro, both of which you’ll be seeing in a
future issue of SGB Outdoor. Coleman appoints
Evers
Coleman has appointed Rens Evers as Commercial Director for its Europe
North division with full responsibility for all company activities in the UK,
Ireland, Benelux and Nordic Countries. Reporting directly to Coleman EMEA
President, Thomas Seifert, he will also be a member of the Coleman EMEA
Management Team.
Dutch native Evers’ primary responsibilities will be to provide strategic
direction and leadership in the Coleman North region, to facilitate the long
term growth and profitability of the business, driving Coleman, Campingaz
and Sevylor brands forward across the region.
Berghaus to sell direct
to public online
Berghaus has confirmed that it will start selling products to consumers from
its website in March 2010. The online retail programme is part of a broader
strategy and the company will continue to invest in and support customers
Salomon product recall
in the UK. Berghaus believes that the initiative will extend the appeal of the
brand and play a part in developing the outdoor sector as a whole, and
Salomon SAS is carrying out a voluntary and precautionary recall of the toe plans to work closely with retailers so that they can benefit from that.
pieces of the listed models of Salomon-branded ski bindings, Atomic- Richard Cotter, Berghaus brand president, explained: “As the appeal of
branded ski bindings and TECNOpro-branded ski bindings. The ski binding the outdoors continues to broaden and more consumers are looking for
models subject to the recall were produced between July and October 2008 authentic outdoor products, it is essential that we offer them every
and sold in the 2008/2009 season. These bindings were manufactured by opportunity to choose our brand. Branded online retailing is now an
Salomon and share the same toe piece construction. expected part of the purchasing mix as far as consumers are concerned.
This safety recall is effective immediately and these bindings must no Berghaus has to respond to consumer demand, but we are doing so in a
longer be used until the toe component is replaced. In certain measured way that is part of a broader, balanced strategy. We are
circumstances, the toe components of the below listed models may not fully committed to reaching new audiences and growing the whole outdoor
secure the ski boot into the binding, possibly causing the binding to release market. A multi-channel consumer strategy is a fundamental step to achieve
inadvertently, posing a falling risk to the skier. that, for the benefit of the brand and the sector in general.
“At the same time, we remain committed to supporting traditional
The toe components of following models are affected: specialist outdoor retailers. Our sustained investment in point of sale
branded models: material, in store merchandising, in store and on the hill training, and co-
LZ 7, LZ 8, LZ 9 operative marketing campaigns is testament to that.”
LZ 7 SR, LZ 8 SR, LZ 8 SC
JLZ 9
branded models:
eVOX 2.8, eVOX 2.8+, eVOX2.8++ and FFG8
branded models:
Accapi UK assembles
TL 70, TL 80
team
TL 70 SP, TL 80 SP
TL 70 SR Accapi UK has assembled a team of leading sales and marketing professionals to
Salomon SAS is asking owners of the listed binding models to bring elevate and establish the brand throughout the country and Ireland.
their bindings to an authorized Salomon, Atomic or INTERSPORT The team includes Andrew Jackson (Sales Director), Paul Innes (Sales Agent)
authorized ski dealer where an appropriate replacement of the affected Steve Booth (Sales Agent) and Amy Ralph (Operations and Finance) all four have
toe components will be made free of charge. considerable relevant credentials to fully support the growth and positioning
of Nexus Energy Source.
4 SGB OUTDOOR NOVEMBER 2009
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