SPORTS-NOV09-P04 Contents:SGBGolf_NEW_template 16/11/2009 14:12 Page 4
Contents
SGB
Regulars
6 News
Major new product launches
from Aqua Sphere and Asics
Sporting Goods Business • UK Gear operation expands
• Puma’s African adventure
Features 12 Launch Pad
SGB exclusively previews a new range of football boots from Under
14 Head to Head Armour
Paul Clapham speaks to sports trade PR specialist Paul Mace
16 View from the Industry
18 Special Report: Sports Retail Survey preview STAG’s Ward Robertson offers his appraisal of Mike Ashley’s
You talk – we listen contribution to sports retail
20 Field report: Big Foot 26 Tech Rep
SGB has an exclusive interview with The first part of a new series from the trade’s tech reps is an
England rugby star Nick Kennedy anonymous and refreshingly candid entry
22 Showcase: Football 28 Arkwright
We look at the latest boots, gloves and balls Time may well be change, but some things at SGB remain the same
24 Field Report: Munich bound 28 Trading Intelligence
We preview ISPO 2010 We talk to leading Scottish retailer Greaves Sports
Whether you are looking for some fabulous new sports
merchandising ideas for next season, a long term strategic partnership
or just to say hello to some old faces, SMEX is the perfect place to be.
Held at Wembley Stadium, SMEX gives buyers and specifi ers
from sporting clubs and associations across Europe, the chance
to meet up with premier suppliers and wholesalers in a relaxed,
informal environment for all their sports merchandise needs.
Can you afford to miss out?
For your free tickets and show previews log on to
MEET THE
www.smexwembley.com today.
INDUSTRY
Alternatively contact us direct:
DECISION
MAKERS
SMEX2010
Thirty Forty Nine Limited,
PO Box 3049, London SW1V 3XG
t: +44(0)20 7798 8500 f: +44(0)20 7798 8501
W
4
WW
SGB
.SMEX
SPORT NOVEMBER 2009
WEMBLEY.COM
email:
info@smexwembley.com
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