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SPORTS-NOV09-P24 ISPO:SGBGolf_NEW_template 13/11/2009 11:44 Page 24
Field Report
Destination Munich
ispo 2010 is around the corner, from February 7-10 in Munich
great opportunity to mix with the whole trade and
see what everybody else is doing: “ispo offers
Timex an ideal showcase to shout about our key
developments and main stories for the year.”
In particular, Calvert stresses that Timex expect
to see far more ‘buyers’ than mere ‘visitors’. This
has been their experience in past, when at least
two thirds of the people they have seen have
been in that category. This is a show where
business gets done.
Build worldwide sales
ispo presents a different set of opportunities for
Harrod. As manufacturers of goalposts they do
not expect to return from Munich with a bulging
order book. Rather this is a chance to meet
distributors from throughout the world. MD
Kevin Utton says that the reputation of British
manufacturing remains high in markets such as
Singapore and the Middle East and ispo presents
them with the chance to meet the right people.
Peaking in Munich: The Bavarian capital will be the centre of the sports trade in February
Harrod make all efforts to bring their existing
distributors to the stand. They are not however
expecting quantity of visitors, but they do get to
O
nline registration at ispo.com has The FSPA is bringing a large group of exhibitors see quality – as with Timex they see ‘buyers’ not
already begun and if you book a four to the show covering a wide range of sectors – ‘visitors’. Interestingly the quality of stand visitors
day pass before December 3rd, it outdoor, performance, ski and sourcing. has risen since they stopped having a 24 foot
costs just 25 Euros. This is a massive trade The 2009 show was a significant success goal on the stand – it attracted people who
show and the coming event will be its 40th despite a transport strike in Munich, with 60,000 wanted a photo of themselves as Chelsea
year of trading. An important change is that visitors from more than 100 countries to see goalkeeper Petr Cech, rather than those wanted
the show is no longer called ispo winter. exhibits by 1950 companies from 50 countries. to buy.
From 2010 it will be simply ispo. At the same The international character of the show was Please refer to Page 10-11 of SGB Outdoor for
time there is no longer a summer ispo. reaffirmed with 66% of visitors and 83% of further information on ispo 2010.
S
exhibitors coming from abroad.
A new name The show organisers reported a very positive www.ispo.com
This change comes about because the trade did response from exhibitors and visitors alike –
not realise that it is not simply a ski and winter which is impressive given the economic climate at
sports show. The increase in fitness, outdoor, the time. A good level of entries for the new Eco
performance and style sections as well as the Responsibility Award was seen, demonstrating
addition of Sports Source Europe within ispo that the industry has recognised and embraced
(replacing the sourcing halls) means it is a far the commercial benefit of using recyclable and
more comprehensive event. As ski hardware has natural materials without compromising
experienced a tough time, other product sectors functionality.
have developed, so ispo has evolved with the
market. In the same way, Bike Expo was launched Meet, greet and sell
in 2009 and replaces the summer event. But what do exhibitors believe to be the benefits
The show continues its communities format to of a stand at ispo? Dan Calvert, UK marketing
help visitors identify key areas of interest. The hall manager for Timex, sees a lot of advantages. They
plan has a new layout reflecting latest see it as an opportunity to meet key retailers and
developments. Ski ispo is between board and distributors, to launch major new products to the
outdoor, the latter growing such that ispo is the trade ad to increase brand awareness – quite a lot
outdoor winter destination. Ispovision showcases in four days. For 2010 Timex have three new
edgey product concepts whilst sportsyle covers products to launch: one for each of their
the important lifestyle sector. SSE enables retailers categories, Outdoor, Sports Timing and Fitness.
to source own label product and offers expertise Timex have built a more significant presence at
for those looking at manufacturing and ispo over recent years and have very positive
import/export. expectations for 2010. Calvert adds that it’s a Good times in Munich: the Timex Ironman Triathlon
24 SGB SPORT NOVEMBER 2009
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