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SGB Outdoor News
FPB and Accept help GORE hits the road
SMEs with merchant
Supported by an extensive nationwide marketing and advertising campaign,
the GORE-TEX products Experiential Rig Roadshow will tour the country over
services charges
the coming months allowing consumers to experience the benefits of its
technologies and learn about the incredible range of activities and brands
The Forum of Private Business (FPB) is helping small businesses cut adrift by that rely on GORE-TEX products. The tour is visiting six high-profile locations
the providers of credit card merchant services or struggling with the cost of with a combined footfall in excess of 2.8 million with estimates that current
processing card payments. advertising activity in print and outdoors will take the company’s message to
The FPB has joined forces with Accept Cards Ltd (ACL) in order to reduce around 55% of its core audience.
the expense of taking card payments and the hassle of seeking out The list of brands exhibiting on the stand reads like a who’s who of the
alternative providers. garment, footwear and accessories industries. The Rig brings together
Members of the FPB already accepting card payments make an average names including Arc’Teryx, Berghaus, Clarks, Craghoppers, Dubarry, Ecco,
saving of 30% via ACL, with no joining fees for switching to an alternative Mountain Equipment, Musto, Rukka, Salomon, The North Face, Terra Nova
acquiring bank. Members of the FPB new to cards save an average of £465. and Trekmates. The diversity on offer demonstrates the extensive use of the
In addition, ACL provides independent advice on all areas of card brand’s products and highlights the strength of the GORE-TEX brand.
processing, and a choice of providers and terminals with flexible rental The overall aim of the Experiential campaign is to increase familiarity with
terms. the GORE-TEX brand.
Paul Varney will be taking over as Thorlo
and Experia agent for Northern England
and North Wales. Paul comes with a strong
background in the sport and outdoor trade
and is experienced in the sock world having
worked with both Falke and Smartwool.
Thorlo is currently investing in product
development, with its new Experia products
already selling through strongly in the
running market, and new Experia Outdoor
products due shortly.
Paul’s contact details are 07765 408000
and paul@pvarney.fsbusiness.co.uk
Princess Anne visits
Snugpak
Following its recent Queen’s Award for Enterprise in the International Trade
category, Snugpak received a visit from HRH Princess Anne in late October.
Princess Anne was shown around the factory by company owners Susan
Fowler leaves brasher
Parrish and Mick Dobson and Sales Director Darren Burrell. Princess Anne After 16 years with leading outdoor performance footwear brand brasher,
also presented the Queen’s Award and unveiled a commemorative plaque Sales Director Steve Fowler left the company in November.
to mark this special occasion. Steve has been one of the driving forces behind the brand’s success and
the company says he will be very much missed. Andy Loeber, Managing
Director at brasher commented: “It is with regret that I confirm Steve has
resigned from the business.”
Haglöfs’ ‘On The Hill’
training
Haglöfs has just completed a series of bespoke on the hill training courses
for retail staff. Each participant was kitted out in Haglöfs gear and then took
to the hills in the area just outside of Staveley, Cumbria to experience a
whole variety of outdoor activities, from climbing and scrambling to rope
techniques and pin point navigation.
Participant Martin, from Backcountry in Ilkley, said: “Not only have I now
received some professional outdoor instruction, but it was great to be able
to actually use the products and experience the benefits of fabric and
features. I feel far better equipped to be able to advise customers in store
which will hence hopefully lead to increased sales.”
6 SGBOUTDOOR NOVEMBER 2009
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