SPORTS-NOV09-P12 Launch - Stag:SGBGolf_NEW_template 16/11/2009 13:01 Page 12
STAG News / Launch Pad
WackySox becomes
a STAG Supplier
W
ackySox have agreed preferential terms for STAG
members and will be exhibiting at the STAG Buying
Show later this month.
Keith Grainger MD of Solutions Unlimited, who own the WackySox
brand comments “I am delighted to have become a STAG supplier and
will make the most of the increased sales opportunity that the group
gives me. Solutions Unlimited was formed to allow us to develop some
of the opportunities offered up by the much overlooked but essential
item of team kit- Socks!”
“The totally unique designs, quality product and exceptional service
Under Armour
levels from WackySox have really grabbed the attention of many
retailers,” said Ricky Chandler of STAG.
seeks creation
STAG Buying Show
The attendance from STAG members at the 2009 STAG Buying Show
and domination
will show a 25% increase over last year. There are 230 individual
businesses already booked into the Four Pillars Hotel Show venue. All
retailers will arrive armed with the details of all the special offers and
new product launches that will be available over the two-day event U
nder Armour, the originator of performance apparel, have
launched their debut range of football boots into the UK
market. Under Armour boots are engineered to match the
from STAG Suppliers. skills and playing styles of athletes - power and speed.
STAG intend to run two shows in 2010 with a new show planned for
October in the Republic of Ireland. The Dominate and Create range of boots are specifically engineered to
maximize the performance of today’s generation of professional and
STAG/Freedom Website Promotion Launch amateur players.
December the 1st marks the launch of STAG/Freedom’s new interactive The foundation of the soccer footwear collection is the company’s
website. STAG/Freedom members will be able to log in and take MPZ® (Modular Protection Zone) technology for impact protection and
advantage of many special offers that will be available on a daily basis. ARMOURForm™ for shock absorption, comfort and additional stability.
Some of the brands that have already signed up to take part in the The UA Dominate boot highlights the synergy of technology and
launch are Saucony, Mizuno, Kooga, Umbro, Hi-Tec, Canterbury, tradition and is designed for the power and control athlete.
Yonex, Gelert, Ron Hill, Zoggs, Uhlsport, Harrows, Greengauge, UKL Additionally, the boot features the brand’s new H2Oi (Water
and Speedo. Intelligence) technology- the external moisture management system
Many more brands will participate as the promotional program that provides extreme water resistance to keep the athlete’s soccer boot
develops in 2010. dry and light for top performance. The boot offers power, lightweight
responsiveness, protection and comfort.
STAG membership increases to 60 in Ireland “What I love most about the Dominate Boot is how it feels straight
With 3 more quality sports retailers joining STAG in recent weeks the away,” said Fulham striker Bobby Zamora.“The leather is a different
membership in Ireland has now reached 60 in total. “This is set to grow gear. It moulds to my foot and provides no restrictions. I hate wet boots
in the coming months as word spreads and the benefits of joining the and this leather keeps my feet bone dry. The MPZ piece gives me more
largest sports buying group are made visible to all. By the time we run power on straight shots, more grip when whipping the ball in from the
our all Ireland Buying Show in Oct 2010 we are confident that our flank, and protection from being trodden on.”
membership will have topped 100” Ward Robertson, STAG. The UA Create showcases a breathable Exoskeletal Foot Frame that
provides a lightweight structured support system for the speed athlete.
The boot provides a level of lightweight performance that responds,
supports and protects.
Football boots are the latest addition to the range of apparel and
footwear introduced into the UK market by Under Armour.
Blair Tripodi, Director of International Marketing, said: “The introduction
of football boots is a logical step in our brand evolution into a head to toe
football brand. Most consumers will be familiar with our best-in-class
baselayer and compression garments and it is our goal that they see the
same quality and performance benefits in our football boots.”
The Dominate and Create boots have made an instant impact on
English football with players throughout the Premier League and all three
divisions of the Football League having worn the boots with success.
12 SGB SPORT NOVEMBER 2009
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