Jonathan Beer
© Jonathan Beer
www.jonathanbeer.co.uk
One of the problems I have is that – get a light on the subject and see possible - will probably take four
because the product is completely what it does; move it around a bit; more hours.
surrounded by light, screens and experiment. He admits that often the client
diffusion material, it’s often hard to I don’t work to any formula. I won’t wouldn’t even notice the difference
change things. Typically a product will ever put a light in a certain position between the result after two hours
be absolutely encased. It’s a truly just because that’s what I did and the result after six hours.
bespoke set. yesterday or because I saw someone “But the point is I am constantly
I want to surround the subject with else shoot it that way. I do it because striving for perfection” he admits.
light. I don’t just want light on one it looks right at that moment. It’s all “And I charge for the job, not by the
side and a reflector on the other.” about trying different things. I believe hour, so there are no surprises in the
you can’t ever know you’ve actually bill for the client. I work six days a
The Beer MO is to start from scratch got the best shot until you’ve seen week and I am just more accepting
with his lighting set-up at every shoot. what the worst might be.” now that things often take longer than
Jonathan will normally allow six hours you think. Well it does if you want the
“I have no preconceptions at all when for a main shoot but after about two best results”
a product arrives” he says. “I put all hours he will have 90% of the shoot
my lights to one side at the end of a done. The other 10% - which is all
job and I just do things one at a time about achieving the very best shot
www.bowens.co.uk 09
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