Jonathan Beer
© Jonathan Beer
www.jonathanbeer.co.uk ‘There is no ultimate formula; it’s just about hard work.’
“I am always following a client brief so almost the weight of the item. knowing I have absolute control over
I am told what to photograph, at what I think customers want to look at that every part of the image, without
angle and with what background. I do image and imagine what it would be compromises.”
have input into the photographic side like to hold it and use it – that’s why I This is a photographer who works
of things though and there is skill that take so much time with my work. I from an outbuilding studio measuring
goes into that; the movement on the want it to look different to the six metres by six metres, adjacent to
camera to get focus correct and competition’s solutions.” his home – and yet admits to housing
exposure control and post production a minimum of 20 heads there, of
too. But there are plenty of So how do you make an iron sexy? which between ten and twelve are
photographers out there that can do Says Jonathan: “There is no ultimate used on every shoot.
all that. For me lighting is 90% of my formula; it’s just about hard work. I He tells Litebook: “Yes I do use a lot
final image.” light each element of a product in a of heads and as a result my sets are
Jonathan has become expert at way that gives me complete control a real maze of cables. I use
making boring stuff look sexy. of the shape, texture and tone of that combinations of normal stands, Hi-
“If you have a shelf full of very similar particular element – and without Glide ceiling support system and C-
products in a retail store it’s vital that affecting neighbouring elements, Stands, which are good for getting
the product image shown on the box which can then be lit separately. This things into those hard-to-reach
conveys the texture and feel – and way I can build up the lighting places.
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www.bowens.co.uk
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