ADVERTORIAL
Al fresco
impace of your poster, some basic
Signposter.com is opening up outdoor
’rules’ to bear in mind:
advertising for franchisors and franchisees,
• Keep it simple! What is the one
as Jenny Nguyen reveals
thing you want to say, and what is
the the easiest way to say it?
Outdoor advertising is no longer the average cost of reaching 1,000
• Use a big, striking image and the
solely the territory for big national people is £22. Potential franchisees and
least possible number of words –
advertisers. Signposter.com is a customers see your message, larger
it all needs to be legible from a
revolutionary new service designed to than life, behaving like a national brand
distance
make outdoor advertising easy and – all for a great price!
• If you want people to remember
accessible for all small businesses.
a phone number, it has to be the
Every franchisor and franchisee Outdoor space
outstanding element of the poster
can have a big and well-designed Through Signposter.com you can access
• People read from top left to
poster. So why not take advantage 98 per cent of the UK’s billboards. This
bottom right so put your ’sign-off’
of billboard advertising and maximise means you have complete fl exibility to
– your logo, perhaps – on the
your brand-building, awareness- use your local knowledge and to decide
bottom right
raising, sales-driving benefi ts? on the site that is best for your business.
• Think about what will appeal to
your customers and design your ad
Works hard To recruit franchisees, for example, you
around them
For franchise organisations, the benefi ts could choose a site on the busiest street
• Have fun – if you enjoyed
are two-fold. By promoting the product in your target area. Franchisees might
designing your poster, people will
or service directly to a relevant local choose to use a particular bus shelter
enjoy looking at it

audience, outdoor advertising can both that they know is very busy throughout
recruit franchisees and drive business to the day.
these franchisees.
Great ad
Small businesses often assume that Top tips, templates and an editing
local press is the only advertising tool to allow you to adapt existing
Interested in advertising your
avenue to reach their target market printed material for a billboard site business on billboards?
and that a poster is not good value are all available on the Signposter.com
Call 08450 72 82 92 or to fi nd out
for money. However, with posters website. To ensure you maximise the
more email sales@signposter.com
36 | www.franchisornews.co.uk
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